HOKA fan Frans meets challenge head on

HOKA fan Frans running during his triathlon

When life throws you the unexpected, you have to try and stay positive and meet the challenge head on. Frans van Zweden was training for his first triathlon when he received the news that he had cancer. Find out how Frans managed to beat cancer and became a triathlete with the unparalleled support of his family and friends.

It was autumn 2015 when my group of friends decided to start training for a triathlon. We had all cycled and run for years. Doing this in combination with swimming felt sort of ‘heroic’ and a sprint distance felt quite trainable. We registered for the first sprint distance available.

When spring arrived, we trained as triathletes. I started to feel stronger yet weaker at the same time. I broke my best times but I needed a lot of sleep during the day, felt constantly hungry, ate like a maniac and still lost weight. Something felt wrong, but I didn’t know where to look.

Life-changing moment

At one point, when I couldn’t look forwards on the TT bike because of neck pain, I went to see a doctor. He felt some sort of ‘coffee beans’ in my neck and redirected me to a specialist. Three weeks later, just a week before my first triathlon, the results were in. I had cancer. My first question?

“Can I still take part in my triathlon this Saturday?”

“Frans, do you know what I just said?”

“Yes, of course, but we’re gonna get that fixed. Can I join the race?”

Now we can smile about it, but what was I thinking? It was cancer, not the flu. But in my life, there are only solutions, no problems. Everything is fixable. It didn’t take long to see that this was serious and needed to be treated as so. My family and I were about to start a whole different race, and it was not a sprint distance.

HOKA fan Frans in a hospital bed

Becoming a triathlete

That Saturday, we raced. No one knew what was going on. I wanted to tell my buddies, but only after finishing. We had a great experience, it what such a blast, pure, without anybody else knowing what was going on. We needed more. But for me this was probably going to be my last race for a while. I dropped the bomb. We hugged, we cried and we became friends for life in an instant.

After some more tests, we found out I had Hodgkin Lymphoma, which had spread to my chest. There was a good chance of survival, if the chemotherapy did the job. The process would take approximately eight months to finish. How was I going to survive these treatments? How would I be able to take care of my family? How sick was I going to get? Was I able to run, bike, swim or even walk? I could at least try, right?

HOKA fan Frans crosses the line in his triathlon

I bought new running shoes, the HOKA ones I saw professional triathletes run on and a beautiful new bike. I was going to swim, bike or run every day until the start of my chemotherapy. Every day my friends were there to get me out of the house and to train with me. This group became larger and larger. Triathlon made it easy for people to connect with me in this difficult time. Not the hard ‘one on one’ conversations, but just riding, running or swimming, enjoying the basic things in life.

Don’t get me wrong, it wasn’t always easy. There were days when I was really feeling sick or extremely tired from the chemotherapy. I took it day-by-day. My treatment sort of felt like very long interval training, broken down into bite-size pieces. Hard efforts but with just enough rest.

Defeating cancer

Eventually rest periods became shorter and intervals longer as I progressed in my chemotherapy. Finishing my challenge became hard. Friends kept coming but it became harder to get me in my shoes or on my bike. Going to the pool was already too much effort. Eight months later, I didn’t skip a day. My head felt strong but my body was not able to run and bike for more than 15 minutes.

In November 2016, my treatment came to an end and I had defeated cancer. I had achieved my biggest challenge in life so far. I made friends for life. I changed. I’m still living life for the moment, not knowing what lies ahead. But if you can be happy even if your life is at stake, happiness seems to hide in simple basic things.

HOKA fan Frans and friends after the triathlon

In 2016, I did my first triathlon and survived cancer. Exactly one year later in the same event, I stood at the start again together with my friends. One year later, I ran my first marathon. Now, three years later, I still compete, finishing my first half-distance triathlon in five hours and knowing there is much more in the tank.

I surprise myself every day. Family and friends who supported me through the hard times are keepers, making me feel alive every single day, even when the earth is about to crumble.

Photo credit: Frans van Zweden

Yvonne bids farewell to long distance triathlon

HOKA athlete Yvonne van Vlerken crosses the line first at Challenge Almere

HOKA athlete Yvonne van Vlerken bid farewell to the world of long distance triathlon last weekend after an illustrious career. With a record 17 sub-9-hour long distance triathlons under her belt, silver from the 2008 IRONMAN World Championship and friends and memories she wouldn’t change for the world, Yvonne reflects on her long distance career after signing off with victory at Challenge Almere on Saturday.

Long distance racing, you have been my everything for the past 20 years, ever since I first saw those heroes racing Challenge Almere two decades ago.

My dreams of triathlon, and especially long distance racing, all started in the Netherlands. I looked up to the stars from back then, like Cora Vlot and Bert Flier, and decided that long distance racing is what I wanted to do too.

I then started chasing my dreams of becoming a little star in this crazy sport.

HOKA athlete Yvonne van Vlerken running at Challenge Almere

Early years

I had a great relationship with my first coach, Frank Senders, and today until I rest my head, I will be forever grateful for what an amazing job he did with me in those first eight years of my career. These years set me up for a beautiful career in long distance racing.

Every single year, I would ask Frank if I was ready yet to do my first long distance race, and every single year I got the same answer.

HOKA athlete Yvonne van Vlerken swimming

“No, Yvonne, you are not.”

In 2007, finally, I received the answer I wanted to hear. I raced my first long distance race at Challenge Roth in 2007 – and won. I was more than ready and so hungry to see what I could do. Almere followed two months later and the rest, well, is history.

Final chapter

Last weekend I raced my 45th long distance event and with that, this story and this chapter in my life has come to an end.

HOKA athlete Yvonne van Vlerken smiles on the bike at Challenge Almere

It’s hard to put into words what this sport and in particular long distance racing has given me. It has changed me as an athlete and as a human being. Each of the IRONMAN or Challenge races I have done has their own story, each has been a result of hard work and determination.

It hasn’t been all glory, it wasn’t easy by all means. I have suffered horribly as everybody does in this sport and over this distance. I’ve pushed my body over and over again, but I’ve always raced clever.

HOA athlete Yvonne van Vlerekn in tears at the end of Challenge Almere

Words of advice

I never won with huge leads as I wouldn’t go all-out if it wasn’t necessary. This is one of the many reason that my career has been so long, so stable and so successful.

It doesn’t matter if you win with 1 minute or with 20 minutes, it is all soon forgotten and the only thing that matters in the end is who won.

HOKA athlete Yvonne van Vlerken speaks to fans at the end of Challenge Almere

I think I did a good job and couldn’t be prouder of what I’ve accomplished. But all good things have an end and, for me, it’s time to close this chapter.

I know I could keep up this level for some more years and win some more races, get some more sub 9s, but it’s time to say thank you to my body, to heal and to pamper her.

I decided to have my final, farewell race at Challenge Almere in the Netherlands, where it all began. It feels good, a dream came true to be able to deliver on race day, and leaves me at peace.

HOKA athlete Yvonne van Vlerken crosses the line first at Challenge Almere

Photo credit: Eagle Fotografie

HOKA fan Simon reconnects with the wild in Tanzania

HOKA fan Simon James 'flies' over the mountain in Tanzania

Some 19,000 years ago, people were stood in the very same spot as Simon James in Tanzania. They weren’t just standing either, they were running. Ancient footprints are exquisitely preserved in the mud, now rock. Find out more about Simon’s humbling experience and how he reconnected with the wild during his trip to Lake Natron.

We stood there in the baking sun, the temperature pushing into the mid-40s, the ground radiated immense heat. It was like standing in an oven. Towering high above us was Ol Doinyo Lengai – or ‘the Mountain of God’ – an active volcano soaring out of the Tanzanian Rift Valley to around 3,000m high.

Some 19,000 years ago, people were standing in the very same spot we were now. Not just standing, but running. Their footprints are exquisitely preserved in the mud, now rock. Their toes, even droplets of water which spilled off their feet as they ran, marked the very moments they ran through the mud.

Ancient footprints in the Tanzanian mud

For me, trail running is all about reconnecting with the wild. The wild is where we began and deep down it’s who we are. Running is such a simple and beautiful movement and connects us across race, culture, gender and time. It’s something hard wired in all of us, from that moment we are born and the instinctual feeling of fight or flight, to escaping our cluttered lives as adults and running out down a trail.

True definition of wild

It had taken a 14-hour flight and 7 hours in Jeeps on unmade roads to get to the location, Lake Natron, near the border with Kenya. It felt like we had landed on Mars. We ran through the tiny village of Ngare Sero, the only village on the southern shore of Lake Natron. It felt surreal and exciting to be finally running in this land. It really was the true definition of wild!

HOKA fan Simon looks out into the night sky

The local Maasai called out and waved as we ran past. Some even came to run with us. It was an amazing experience and one that I will treasure for a lifetime. In that moment we ran together, we ran because we all loved running, and everyone was laughing. The kids joined us and soon we were all running just because it felt good to run. We couldn’t speak Maasai, but no language was needed to convey that incredible connection made for just an instant.

Life on the edge

Life is on the edge in Ngare Sero and there is no doubt that survival for most who live here is an everyday experience. I was working with a team of very experienced leaders, facilitating students to help play a part in an international schools’ project, which aimed to provide sustainable access to food and funding for local schools.

The lake and landscape at Lake Natron

Nothing is what it seems, though, in that part of the world. Although we were right next to the sixth-largest lake in Tanzania, it was highly toxic to humans with its high alkalinity. But because of this, it is also sanctuary to 2.5 million lesser flamingos.

Reconnecting with the wild

The volcano, which regularly erupts and destroys everything in its path, was the very reason why the footprints had been preserved. We sat with those footprints for some time. It was emotional and truly humbling.

The landscape in Tanzania

I thought back to my relationship with running, and how deeply it is part of who I am. My hands gently touched where their feet had landed in the mud. The scene that I now saw, the lake shimmering behind me in the extreme heat, the Mountain of God dominating this land, those runners would have had the same view some 19,000 years ago. For a moment, I felt we were somehow connected. The first trail runners and me.

Tanzania night sky

Photo credit: Simon James

Feeling inspired? Simon works full-time in the outdoor industry, looking after the day-to-day operation of Run the Wild and working as a trail running guide. In summer, he is based in Saint Gervais, at the foot of Mont Blanc, and for the rest of the year in the Chiltern Hills in the UK. Simon works on charity-based projects in Tanzania as well as leading groups up Kilimanjaro. Follow Simon and Run the Wild on Instagram and check out the website here.

Quickfire questions for a Guinness World Record holder

HOKA athlete Bjorn Tore Tavanger celebrates his world record

Bjørn Tore Tavanger set the Guinness World Record last year for the longest distance run on a treadmill in 24 hours by a man. But what made him take on the challenge? What went through his mind during the run? And who was his favourite celebrity guest runner? Read on to discover more about the Norwegian distance-runner. 

HOKA athlete Bjorn Tore Tavanger celebrates on the treadmill

What inspired you to take on the 24-hour treadmill challenge?

I organised the attempt together with my family at Aktiv365 and my local newspaper, Bergens Avisen (BA). BA streamed the event for the whole 24 hours. We had the best treadmill in the world and I had a new celebrity on the treadmill next to mine every hour. The greatest celebrity was Kygo.

I wanted to give it a shot above all because of two things. Firstly, to break the Guinness World Record, of course. And secondly, I wanted to raise money for all the children at Bergen city’s local hospital, Haukeland Sykehus. We raised $12,350 USD in the end. The organisation, Haukelands Venner, distribute the money to the children who need it most, and, knowing that all the money we raised is helping a lot of people who really need it, really inspired me.

How did you prepare for the record attempt?

I train a lot. I run somewhere between 245 and 260 kilometres every week throughout the year. I’m the strongest person mentally, probably the strongest in the world, even if I say so myself. I always run my second running session on my own treadmill at home, which helped for the record attempt. I used the HOKA Napali for training and the record itself. And, of course, I hung yellow post-it notes for two months all over my house telling me that I was going to break the Guinness World Record!

HOKA athlete Bjorn Tore Tavanger runs alongside celebrity on treadmill

What went through your mind while you were running?

Everything and nothing. I was focused on not falling off the treadmill. I just tried to keep one foot in front of the other. I set my treadmill to 11.1 km per hour from the start, and kept that speed for the first 23 hours. I managed to increase the speed for the final hour and ran the last 15 minutes at 13.2 km/hour! It was just awesome having all the celebrities on my side cheering for me too. This offered a welcome distraction.

Can you briefly describe the story of the 24 hours?

Just before the race started, we had the Superman theme blasting out on the loud speakers. When I started to run, we played the song Run by the Swedish band Nomy. After 6 hours and 7 minutes, I fell off the treadmill! I  was talking too much to my friend and the Norwegian rower, Ulrik Wie, while eating Mr Lee, a hot boiled soup with pasta and chicken. Apart from that, it when really well. That’s rock ‘n’ roll. I didn’t hurt myself at all!  I stopped eating the pasta and went over to pizzas!

The most difficult part was between hours 15 and 16 – because I really needed to take a pee! Right after I finished my 16th hour of running, I quickly nipped to the toilet for the first time since I started running. I only had to go to the loo once during the day, and from hours 16 to 18, I knew I was going to crush the Guinness World Record! That was an awesome feeling.

Fans and supporters cheer HOKA athlete Bjorn Tore Tavanger on to his record

What was the atmosphere like?

The crowd and atmosphere was amazing. It really couldn’t have been any better. People were crazy! I had a blast for 24 hours. There was so much support from all the celebrities, me being a circus by myself, family, and all my musician friends – William Hut, Molly Go Go, Subshine – who played pop and rock on the sidelines. Awesomeness!

What does your family think?

All of them still think that this is by far the most amazing thing they have ever witnessed. The atmosphere during the last hour was totally electric. My family and friends were helping out throughout the event and everybody did an amazing job. To have my wife and little girl on the sideline as I finished the job was amazing. There were a lot of happy tears.

HOKA athlete Bjorn Tore Tavanger kisses his wife

And where do you go from here?

I’m going for the gold medal in the World Championships of 24 hours Running in Albi, France from 26-27 October. It’s going to be like 420 people form 75-80 different nations competing. The gold medal is coming home to Norway!

Photo credit: Rune Johansen, Bergens Avisen

Running wild in one of the coolest jobs in sport

HOKA fan and Run the Wild founder Simon James looks out onto the mountain

Ever wondered how you set up your own running company? Wonder no more. We spoke to Simon James, founder of adventure running firm, Run The Wild, about his running journey and how it has led to one of the coolest jobs in the sport.

From a young age, I’ve always felt a strong connection with running. I grew up on the south coast of Wales, exploring the cliff tops, running along beaches and the winding trails through sand dunes. That sense of complete freedom has stayed with me and I believe is at the very heart of what trail running is all about.

<http://blogemea.hokaoneone.com/wordpress/wp-content/uploads/2018/12/BLOG-RuntheWild2018SeptTMB-68.jpg” alt=”Run the Wild group” />

I love nature and camping, and as a teenager had the chance to go on a six-week expedition to Alaska. It was tough. But from then on, I began to seek out challenges that although might not necessarily have any tangible value, do provide meaning and purpose, and continue to frame my life.

Life starts to take its toll

As many do, I found myself pursuing a career in London with long hours in an office. This included the inevitable toll it can take on your health. One day a client suggested that I should join him in a hiking challenge along the West Highland Way. Except it wasn’t a walk, my friend decided we would run it. The only thing was, the furthest I’d ever run before was eight miles. This was 54 miles!

HOKA fan Simon James on the snowy mountains

But I did it, and something clicked inside me that day. It reawakened what I’d discovered in Alaska many years earlier. I couldn’t get enough of it.

Running all over the world

My running has taken me all over the world, even into the realms of mountaineering. I’ve climbed the high altitude peaks of the Americas and 8,000m peaks in the Himalayas. I think the message is common with runners about how running can change your perspective. I used to struggle with my weight and also depression, but running really was an antidote to those. It became very much part of my identity.

HOKA fan and Run the Wild founder Simon James out on the trails

It was in 2013, as I descended from a last summit attempt from Manaslu, an 8,000 metre peak in Nepal, and in a rather hypoxic state that the vision of Run the Wild came to me. It was something different, something that encapsulated running with exploring and adventures in the wild. I wanted something that was a step away from racing and the crowds, that incorporated the feel of an expedition, and yet gave this sense of freedom.

Within a few weeks, Run the Wild became a reality and the concept of “Exploring places… not running races.” was born.

Sunset on one of Run the Wild tours

Best day job in the world

Through Run the Wild I have been privileged to facilitate some incredible running adventures for individuals and groups. I love working in the outdoors, sharing knowledge, encouraging and supporting others while teaching skills that I have learned on my own journey. The people, the experiences and the environment are incredibly rewarding. I feel very fortunate to have what I believe to be one of the best jobs in the world!

Running along balcony paths beneath sweeping glaciers, standing on the top of mountain passes above the clouds is a pretty cool place to call your office.

HOKA fan Simon James with his Run the Wild group

Photo credit: Simon James

Simon works full time in the outdoor industry, looking after the day-to-day operation of Run the Wild and working as a trail running guide. In summer, he is based in Saint Gervais, at the foot of Mont Blanc, and for the rest of the year in the Chiltern Hills in the UK. He also works with young people on the Duke of Edinburgh Award scheme as an assessor and instructor. Simon works on charity-based projects in Tanzania as well as leading groups up Kilimanjaro. He is an International Mountain Leader, Sports & Remedial Massage Therapist as well as Leader in Running Fitness.