HOKA fan Frans meets challenge head on

HOKA fan Frans running during his triathlon

When life throws you the unexpected, you have to try and stay positive and meet the challenge head on. Frans van Zweden was training for his first triathlon when he received the news that he had cancer. Find out how Frans managed to beat cancer and became a triathlete with the unparalleled support of his family and friends.

It was autumn 2015 when my group of friends decided to start training for a triathlon. We had all cycled and run for years. Doing this in combination with swimming felt sort of ‘heroic’ and a sprint distance felt quite trainable. We registered for the first sprint distance available.

When spring arrived, we trained as triathletes. I started to feel stronger yet weaker at the same time. I broke my best times but I needed a lot of sleep during the day, felt constantly hungry, ate like a maniac and still lost weight. Something felt wrong, but I didn’t know where to look.

Life-changing moment

At one point, when I couldn’t look forwards on the TT bike because of neck pain, I went to see a doctor. He felt some sort of ‘coffee beans’ in my neck and redirected me to a specialist. Three weeks later, just a week before my first triathlon, the results were in. I had cancer. My first question?

“Can I still take part in my triathlon this Saturday?”

“Frans, do you know what I just said?”

“Yes, of course, but we’re gonna get that fixed. Can I join the race?”

Now we can smile about it, but what was I thinking? It was cancer, not the flu. But in my life, there are only solutions, no problems. Everything is fixable. It didn’t take long to see that this was serious and needed to be treated as so. My family and I were about to start a whole different race, and it was not a sprint distance.

HOKA fan Frans in a hospital bed

Becoming a triathlete

That Saturday, we raced. No one knew what was going on. I wanted to tell my buddies, but only after finishing. We had a great experience, it what such a blast, pure, without anybody else knowing what was going on. We needed more. But for me this was probably going to be my last race for a while. I dropped the bomb. We hugged, we cried and we became friends for life in an instant.

After some more tests, we found out I had Hodgkin Lymphoma, which had spread to my chest. There was a good chance of survival, if the chemotherapy did the job. The process would take approximately eight months to finish. How was I going to survive these treatments? How would I be able to take care of my family? How sick was I going to get? Was I able to run, bike, swim or even walk? I could at least try, right?

HOKA fan Frans crosses the line in his triathlon

I bought new running shoes, the HOKA ones I saw professional triathletes run on and a beautiful new bike. I was going to swim, bike or run every day until the start of my chemotherapy. Every day my friends were there to get me out of the house and to train with me. This group became larger and larger. Triathlon made it easy for people to connect with me in this difficult time. Not the hard ‘one on one’ conversations, but just riding, running or swimming, enjoying the basic things in life.

Don’t get me wrong, it wasn’t always easy. There were days when I was really feeling sick or extremely tired from the chemotherapy. I took it day-by-day. My treatment sort of felt like very long interval training, broken down into bite-size pieces. Hard efforts but with just enough rest.

Defeating cancer

Eventually rest periods became shorter and intervals longer as I progressed in my chemotherapy. Finishing my challenge became hard. Friends kept coming but it became harder to get me in my shoes or on my bike. Going to the pool was already too much effort. Eight months later, I didn’t skip a day. My head felt strong but my body was not able to run and bike for more than 15 minutes.

In November 2016, my treatment came to an end and I had defeated cancer. I had achieved my biggest challenge in life so far. I made friends for life. I changed. I’m still living life for the moment, not knowing what lies ahead. But if you can be happy even if your life is at stake, happiness seems to hide in simple basic things.

HOKA fan Frans and friends after the triathlon

In 2016, I did my first triathlon and survived cancer. Exactly one year later in the same event, I stood at the start again together with my friends. One year later, I ran my first marathon. Now, three years later, I still compete, finishing my first half-distance triathlon in five hours and knowing there is much more in the tank.

I surprise myself every day. Family and friends who supported me through the hard times are keepers, making me feel alive every single day, even when the earth is about to crumble.

Photo credit: Frans van Zweden

Yvonne bids farewell to long distance triathlon

HOKA athlete Yvonne van Vlerken crosses the line first at Challenge Almere

HOKA athlete Yvonne van Vlerken bid farewell to the world of long distance triathlon last weekend after an illustrious career. With a record 17 sub-9-hour long distance triathlons under her belt, silver from the 2008 IRONMAN World Championship and friends and memories she wouldn’t change for the world, Yvonne reflects on her long distance career after signing off with victory at Challenge Almere on Saturday.

Long distance racing, you have been my everything for the past 20 years, ever since I first saw those heroes racing Challenge Almere two decades ago.

My dreams of triathlon, and especially long distance racing, all started in the Netherlands. I looked up to the stars from back then, like Cora Vlot and Bert Flier, and decided that long distance racing is what I wanted to do too.

I then started chasing my dreams of becoming a little star in this crazy sport.

HOKA athlete Yvonne van Vlerken running at Challenge Almere

Early years

I had a great relationship with my first coach, Frank Senders, and today until I rest my head, I will be forever grateful for what an amazing job he did with me in those first eight years of my career. These years set me up for a beautiful career in long distance racing.

Every single year, I would ask Frank if I was ready yet to do my first long distance race, and every single year I got the same answer.

HOKA athlete Yvonne van Vlerken swimming

“No, Yvonne, you are not.”

In 2007, finally, I received the answer I wanted to hear. I raced my first long distance race at Challenge Roth in 2007 – and won. I was more than ready and so hungry to see what I could do. Almere followed two months later and the rest, well, is history.

Final chapter

Last weekend I raced my 45th long distance event and with that, this story and this chapter in my life has come to an end.

HOKA athlete Yvonne van Vlerken smiles on the bike at Challenge Almere

It’s hard to put into words what this sport and in particular long distance racing has given me. It has changed me as an athlete and as a human being. Each of the IRONMAN or Challenge races I have done has their own story, each has been a result of hard work and determination.

It hasn’t been all glory, it wasn’t easy by all means. I have suffered horribly as everybody does in this sport and over this distance. I’ve pushed my body over and over again, but I’ve always raced clever.

HOA athlete Yvonne van Vlerekn in tears at the end of Challenge Almere

Words of advice

I never won with huge leads as I wouldn’t go all-out if it wasn’t necessary. This is one of the many reason that my career has been so long, so stable and so successful.

It doesn’t matter if you win with 1 minute or with 20 minutes, it is all soon forgotten and the only thing that matters in the end is who won.

HOKA athlete Yvonne van Vlerken speaks to fans at the end of Challenge Almere

I think I did a good job and couldn’t be prouder of what I’ve accomplished. But all good things have an end and, for me, it’s time to close this chapter.

I know I could keep up this level for some more years and win some more races, get some more sub 9s, but it’s time to say thank you to my body, to heal and to pamper her.

I decided to have my final, farewell race at Challenge Almere in the Netherlands, where it all began. It feels good, a dream came true to be able to deliver on race day, and leaves me at peace.

HOKA athlete Yvonne van Vlerken crosses the line first at Challenge Almere

Photo credit: Eagle Fotografie

An evening with IRONMAN legend Dave Scott

HOKA and IRONMAN legend Dave Scott in conversation with Gethin Jones and Charlie Webster

For one night only earlier this week, we teamed up with online retailer www.SportsShoes.com and event specialists Underground Fan Club for an exclusive evening with IRONMAN legend Dave Scott.

HOKA and IRONMAN legend Dave Scott speaks to the press

The six-time IRONMAN world champion flew over fresh from the  IRONMAN 70.3 World Championships held in the glittering French city of Nice the weekend before.

HOKA fan takes a picture of the Rincon

All eyes were on our ultra-light, uber-cushioned speedster at the start of the night as press, influencers and competition winners managed to get their hands on the Rincon for the first time.

HOKA fan with the Rincon

From one instant classic to another. Sky Sports presenter and IRONMAN competitor Charlie Webster opened up the panel discussion to a packed-out room.

Panel discussion between Dave,, Charlie and Gethin to packed house

Conversation covered Dave’s stellar history in the sport and quickly turned to the famous long-term rivalry he had with his greatest IRONMAN opponent, Mark Allen.

Charlie Webster and Gethin Jones speak to Dave Scott

Dave shared his memories of the famous Iron War of 1989. This was the IRONMAN World Championship race in Kona that saw the world’s two strongest athletes race side by side at world-record pace for a grueling 139 miles.

Dave Scott speaks to the group

Dave was a committed IRONMAN competitor for more than 20 years. He is known by the nickname ‘The Man’ for his intense training regimes and relentless race performances. So, what are his top tips for racing an IRONMAN?

Dave Scott points his finger while coaching

Take in fewer calories more frequently is the first. Don’t eat or drink in T1 is another. Make sure you mix being seated and standing when on the bike and try to improve the mobility in your hips and shoulders. This last one will serve you well for each of the triathlon disciplines.

Group stretches out on the floor while Dave oversees

There was no time like the present to put some of the tips into immediate practice. The evening switched from indoors to outdoors and a group workout led by the IRONMAN Hall of Famer, starting with mobility exercises.

Dave Scott stretches

As a renowned coach and ultimate competitor, Dave shared his knowledge and experience with the group, before circling back to The Curtain for healthy snacks and a full debrief.

Group running

Special thanks to our partners SportsShoes and the Underground Fan Club for their support and organisation of the event. Thanks also to Dave Scott for sharing his wisdom and expertise on the night.

Press and influencers share a drink

Photo credit: SportsShoes

Get to know our athletes in 70.3 seconds with…

HOKA athlete Ellie Salthouse behind the scenes at IRONMAN 70.3 World Championship in Nice

Who is your biggest fan? What is your earliest sporting memory? What is your greatest strength? And if you were an animal, which animal would you be?

Find out the answers to all these and more in our 70.3 Seconds series with the HOKA athletes who competed last weekend at the IRONMAN 70.3 World Championship in Nice, France.

Emma Pallant

Ellie Salthouse

Romain Guillaume

Adam Bowden

Manon Genêt

Josh Amberger

Photo and video credit: Activ’Images

IRONMAN 70.3 World Championship in pictures

HOKA athlete Ben Kanute racing in the Carbon X

Unique. Historique. Légendaire. HOKA ONE ONE was there every step of the way last weekend for the IRONMAN 70.3 World Championship.

HOKA fans with clappers pose for camera

Fourteen years after the first-ever half IRONMAN World Championship race took place in Florida, USA, we were live in the city of Nice, France, where the event was taking place for the first time.

Carbon X jumps up on Time To Fly sign on road

Did you know that the ‘70.3’ in the IRONMAN 70.3 World Championship refers to the total distance, in miles, that athletes complete in a half IRONMAN event? So that’s 1.2-mile swim, 56-mile bike and 13.1 mile run.

Athletes run into the Mediterranean Sea at the start of the race

The race featured a swim in the pristine waters of the Mediterranean Sea, a challenging bike course up and back down Col de Vence followed by a run course along Nice’s historic Promenade des Anglais waterfront to finish.

Band plays at HOKA Time To Fly Zone

Athletes were cheered on by enthusiastic supporters for every mile of the 70.3 course, particularly along the HOKA ONE ONE Time To Fly Zone where bands, banners and ice cream made for a festival atmosphere.

HOKA atlete Manon Genet crosses the finish line arms aloft

The half IRONMAN race featured high-class fields across all professional and age-group races. HOKA athlete Manon Genêt finished eighth and posted the highest finish in the pro races for the brand.

HOKA coaches Stuart Hayes and Michelle Dillon

The international endurance event provided the perfect opportunity for our elite athletes from across the world to come together as one team, one HOKA ONE ONE.

HOKA athlete Emma Pallant in run action

While in Nice, we took the chance to speak to HOKA athletes. We hosted a live Facebook interview on the Promenade des Anglais with US athlete Ben Kanute and IRONMAN legend Eric Gilsenan ahead of the men’s championship race.

HOKA athlete Ben Kanute looks at the camera before Facebook Live interview

HOKA athletes, including Emma Pallant, Ellie Salthouse and Josh Amberger, kindly took part in our 70.3 Seconds Series, where we asked them some quickfire questions and got to know them a little better.

HOKA athlete Romain Guillaume behind the scenes 70.3 Seconds Series

Watch now and find out what our athletes’ greatest strengths are, their earliest sporting memories and whether they prefer their eggs poached, scrambled or fried.

HOKA fan tries on shoes at expo

Away from the racing action, fans had the chance to  road-test the record-breaking Carbon X on a group run and try out all the latest HOKA products at our expo stand, including the ultra-light, uber-cushioned speedster Rincon.

HOKA fans at the Carbon X test run

Swim, bike, fly. It all comes down to the run.

HOKA tattor saying swim, bike, fly

Photo credit: Activ’Images | @thatcameraman