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IRONMAN Hamburg in pictures

We were live in Hamburg last weekend for the latest stop in the 2019 IRONMAN series.

Our friendly team was on hand to talk all things HOKA ONE ONE with the thousands of athletes and spectators in town for the event.

Every man, woman (and their dog) had the chance to try out the latest HOKA shoes, including the Clifton 6, Carbon X and the ultra-light, uber-cushioned speedster, Rincon.

Our four elite athletes, Arnaud Guilloux, Susie Cheetham, Horst Reichel and Katharina Grohmann, were on hand to meet and greet fans at the HOKA stand…

…before grabbing their numbers and preparing to test themselves over the 3.8km swim, 183km bike ride and 42.2km run the next day.

Horst started strongly on the swim and bike before fading, while Arnaud moved through the field and eventually finished fourth.

Wearing the Carbon X, Arnaud clocked the second-fastest marathon time in the pro race, running 2 hours, 55 minutes and 5 seconds.

In the women’s race, Katharina was consistent throughout and finished sixth despite suffering stomach problems from the beginning.

But there was absolutely no stopping Susie.

Susie was in a podium position from start to finish, though it was on the bike where she really excelled.

With the fastest bike time and a healthy advantage coming out of T2, Susie flew round the course and won by almost three minutes ahead of her nearest rival.

Next stop for us: IRONMAN 70.3 World Championships in Nice on 7-8 September.

Photo credit: Activ Images | James Mitchell

HOKA elite athlete training camp in pictures

More than 50 of our elite athletes came together last weekend to live, sleep and breathe all things HOKA ONE ONE at our annual training camp in Mallorca.

A number of our star-studded athletes from road, trail and triathlon, including Susie Cheetham (pictured above), headed to the Hotel Viva Blue in Muro for an action-packed weekend and chance to meet the rest of the HOKA family.

The weekend started with a run. How else? Our trail athletes epitomised the “go everywhere, run everything” attitude as they put the Speedgoat 3 through its paces on their Friday morning shake-out run. It was the perfect leg-loosener before spending a couple of hours in the classroom.

Our athletes listened in as they learned the story behind HOKA ONE ONE. They heard how radical change often comes about in trying to solve a simple problem – and how redesigning a shoe that helps an athlete tackle 100 miles in challenging conditions can actually help all runners perform.

We do things differently – as trail athlete Harry Jones discovered. As well as learning about the patented elements that influence every shoe we build, the entire team was introduced to the latest HOKA products and exciting innovations.

Breaking out of the classroom – and reaching for the sky. There was just enough time on Friday afternoon to head down to the beach for a flying group shot to celebrate International Women’s Day and our boundary-breaking HOKA athletes.

And it was all smiles throughout the rest of the weekend as our athletes were papped in the latest HOKA products in cool and inspiring locations across the island. One weekend. One team. One HOKA family.

Photo credit: PEIGNÉE VERTICALE

HOKA ambassador Kilian dreams big and conquers Kona

Kilian Limmer achieved his dream and conquered IRONMAN Kona last month. But his journey hasn’t been without its setbacks. Read Kilian’s story below and find out why he proves that anything in life is possible if you dream big.

Saturday 23 June 2007. This day changed my life forever.

I am the guy in the middle of the front row in the image below. As you can see, my left eye is closed. What you can’t see is that my left orbital floor – or eye socket – is fractured and that I suffered a traumatic brain injury and concussion while playing football. I was hit by the elbow of an opponent.

After this accident, I wasn’t allowed to move my head too quickly. I was in the hospital for one week and had to use a wheelchair for the next two weeks. At home, I couldn’t read anything or watch TV because it was too exhausting for my eye and my brain. I wasn’t allowed to do any kind of sport for the next four months.

Dreaming big

I started to gain a lot of weight. As a motivation to start running and to lose weight again, I decided to register for the local 10k race in my hometown at the end of September 2009. I did about five training runs before the race and finished in a time of 54 minutes. Not so bad.

One month later, I watched IRONMAN Hawaii for the first time. I thought that the efforts of all the athletes were unreal and that this race was unattainable for me. But I started to dream of it. The race was in my head almost every day. No joke. I couldn’t stop thinking about it, so I registered for my first triathlon race in June 2011.

I watched IRONMAN Hawaii for the first time. I thought that the efforts of all the athletes were unreal and that this race was unattainable for me. But I started to dream of it. Kilian Limmer

But by the end of 2010, I learned that I had a congenital heart defect and needed to undergo heart surgery. My heart rate was going crazy high, up to 230 beats-per-minute, and not even during training, but during my lunch or homework. I had surgery in April 2011 and received the all-clear from the doctors to start training for my first triathlon race three months later.

Road to recovery

I finished third in my age category in my first triathlon. That was cool! It certainly gave me the motivation to carry on. I loved this feeling of suffering and getting rewarded for it. I did my first Olympic-distance race in 2012 and my first middle-distance race to next year. This was when I decided to stop playing football and to concentrate on triathlon.

I increased my training and gave it more structure. I was lucky to become a HOKA Flyer at the end of 2016, which was an extra boost as I felt a bit more professional. My journey with HOKA began and I am so thankful for that.

My next goal was to go ‘all-in’ for the Kona slot and so I registered for IRONMAN Austria 2017. The preparation went really well and I was feeling fit like never before. The race was good, I had good legs and the run of my life ,with a time of 3 hours and 9 minutes for the marathon. But that wasn’t enough. I finished second and missed the slot by about six minutes.

But the fire was still burning.

Completing the journey

I registered again the following year and this time, came out on top. I took the lead on the run with still 21 kilometres to go and pain in my entire body. I didn’t know if there was still a guy behind me. I focused on the nutrition and the technique and finally reached the finish line with the Kona slot in my pocket.

I was so overwhelmed by my emotions. I was sitting in the finish area and cried for about 15 minutes. My parents and friends were waiting for me and I was so happy to give them something back.

“Kona was really just the icing on the cake. I wanted to feel the mystery of the island. Because Kona was the place where the sport was born – and where my journey started. Kilian Limmer

After one month of recovery, I started training for the IRONMAN World Championship in Kona. Training went really well. My goals were to finish the race in under 10 hours and to run the whole marathon without walking. I achieved both of these goals.

But the race was really just the icing on the cake. I wanted to feel the mystery of the island. Because Kona was the place where the sport was born – and where my journey started.

Kilian finished 15th in the 18-24 age category in Kona. Kilian raced in the HOKA Hupana Slip and is already looking forward to returning to the island and racing faster in 2019. Follow Kilian on Instagram.

Kona calling for flying Swede Patrik

“Kona is, and has always been, the biggest IRONMAN race in the world.”

If you had any doubts about the importance of Kona to triathletes and fans around the world, then HOKA athlete Patrik Nilsson sums it up well.

“Everyone arrives at their peak, goes in super fit and with such high ambitions. But, of course, there can only ever be one winner, and you never know what will happen.”

And Kona certainly hasn’t been without its share of upsets and drama over the last 40 years.

The pursuit of greatness

In 1982, Julie Moss showed up to the IRONMAN World Championship as an unknown. The world watched as she refused to give up and crawled to the finish line. It was a run that would define her and her career to come.

Classic battles in the late-eighties between six-time winner Dave Scott and Mark Allen helped to define the sport for a new generation of fans. So just who will follow in the footsteps of 2017 victors, Daniela Ryfe and Patrick Lange, and take the honours at this year’s event?

“Everyone arrives at their peak, goes in super fit and with such high ambitions. But, of course, there can only ever be one winner, and you never know what will happen.” Patrik Nilsson

The annual event on the Pacific island of Hawaii never fails to deliver on excitement. It’s after hearing about the legendary Kona event that Patrik decided to hang up his track spikes in pursuit of greatness at the world’s most demanding endurance test eight years ago.

Trials and tribulations

Patrik’s top-10 debut last year was an admirable first shot. It didn’t come, however, without the inevitable trials and tribulations of more than eight hours of competition.

Patrik suffered intense stomach problems for the best part of the 42k run. He managed to summon incredible mental strength to rally and eventually finished eighth to become the highest-placing Swedish athlete of all time at Kona.

Not a bad feat for someone who only made his professional debut in 2013.

Now 27 years old, Patrik has gone on to become a four-time IRONMAN champion and has dipped inside the magic eight-hour mark on two occasions in Copenhagen and Barcelona.

Finding inspiration

Hailing from the small town of Saltsjöbaden in Sweden, Patrik now lives in Denmark with his girlfriend and coach, Teresa, and son, Matteo.

The life of a professional triathlete rarely tends to remain in one fixed place, and Patrik spends a lot of time traveling the world for various competitions and training camps to try and reach the top of his sport.

“None of this would be possible without the support, huge work, understanding and love from my family,” says Patrik. “My biggest inspirations are Matteo and Teresa.”

“None of this would be possible without the support, huge work, understanding and love from my family.” Patrik Nilsson

Teresa, in particular, plays such a pivotal role in Patrik’s personal and professional life and it’s a relationship he describes as “just perfect”.

“Teresa does a huge amount of work taking care of our son alone when I’m traveling, together with being my coach and having her own coaching company in Denmark,” says the Swedish IRONMAN record-holder.

“She knows everything about me. She knows about my recovery, my training, my life. She is always able to change the training so that we get the most out of it. It really is perfect.”

Turning dreams into reality

If Teresa is the person steering the ship, then it is Matteo who is undoubtedly the driving force behind it.

“Matteo is a huge motivation for me,” says Patrik. “It’s important for me to show him that everything is possible if you work hard and have a dream.”

“I’m in good shape, have trained hard and feel ready for race day. I will do everything I can to perform at my best.” Patrik Nilsson

Will that dream of topping the podium in Kona materialise this weekend?

“My main focus is to do everything I can and perform at my best,” says Patrik. “I’m in good shape, have trained hard and feel ready for race day. I will do everything I can to perform at my best, and then we will see how far that will take me.”

Photo credits: Peignée Verticale, Activ’images and Patrik Nilsson

Keep track of Patrik’s progress and all of the HOKA athletes in action at the IRONMAN World Championship in Kona on Saturday by following HOKA ONE ONE.