An evening with IRONMAN legend Dave Scott

HOKA and IRONMAN legend Dave Scott in conversation with Gethin Jones and Charlie Webster

For one night only earlier this week, we teamed up with online retailer www.SportsShoes.com and event specialists Underground Fan Club for an exclusive evening with IRONMAN legend Dave Scott.

HOKA and IRONMAN legend Dave Scott speaks to the press

The six-time IRONMAN world champion flew over fresh from the  IRONMAN 70.3 World Championships held in the glittering French city of Nice the weekend before.

HOKA fan takes a picture of the Rincon

All eyes were on our ultra-light, uber-cushioned speedster at the start of the night as press, influencers and competition winners managed to get their hands on the Rincon for the first time.

HOKA fan with the Rincon

From one instant classic to another. Sky Sports presenter and IRONMAN competitor Charlie Webster opened up the panel discussion to a packed-out room.

Panel discussion between Dave,, Charlie and Gethin to packed house

Conversation covered Dave’s stellar history in the sport and quickly turned to the famous long-term rivalry he had with his greatest IRONMAN opponent, Mark Allen.

Charlie Webster and Gethin Jones speak to Dave Scott

Dave shared his memories of the famous Iron War of 1989. This was the IRONMAN World Championship race in Kona that saw the world’s two strongest athletes race side by side at world-record pace for a grueling 139 miles.

Dave Scott speaks to the group

Dave was a committed IRONMAN competitor for more than 20 years. He is known by the nickname ‘The Man’ for his intense training regimes and relentless race performances. So, what are his top tips for racing an IRONMAN?

Dave Scott points his finger while coaching

Take in fewer calories more frequently is the first. Don’t eat or drink in T1 is another. Make sure you mix being seated and standing when on the bike and try to improve the mobility in your hips and shoulders. This last one will serve you well for each of the triathlon disciplines.

Group stretches out on the floor while Dave oversees

There was no time like the present to put some of the tips into immediate practice. The evening switched from indoors to outdoors and a group workout led by the IRONMAN Hall of Famer, starting with mobility exercises.

Dave Scott stretches

As a renowned coach and ultimate competitor, Dave shared his knowledge and experience with the group, before circling back to The Curtain for healthy snacks and a full debrief.

Group running

Special thanks to our partners SportsShoes and the Underground Fan Club for their support and organisation of the event. Thanks also to Dave Scott for sharing his wisdom and expertise on the night.

Press and influencers share a drink

Photo credit: SportsShoes

Meeting the night head on at exclusive Fly at Night launch

HOKA co-founder Nico Mermoud leads the Fly at Night fitness class

For one night only, HOKA ONE ONE took over the premium KXU Gym in the heart of west London for an exclusive event to celebrate the launch of the new Fly at Night Collection.

Gym scene at the HOKA Fly at Night event in London

The night started with HOKA co-founder Nico Mermoud sharing the story behind the brand. From the over-sized prototype built to help people run faster on the mountains to the stylish and responsive Fly at Night Collection fit for the road, gym and everywhere in between. It’s been quite an evolution.

HOKA co-founder Nico Mermoud explains the evolution of the HOKA brand

HOKA athletes Jenny Nesbitt and Adam Hickey were on hand to share some insight into the life of a HOKA elite athlete. They also told us what flying in HOKA means to them and explained more about the unique features of the Fly at Night Collection.

HOKA elite athlete Jenny Nesbitt runs on the treadmill at the Fly at Night event in London

Jenny, who runs 90 miles a week, every day of the week, often twice a day, says: “When I first saw the HOKA shoe, I thought, ‘Wow that’s a big shoe!’ Only when I held the shoe and put it on did I discover how lightweight it was. The Fly at Night Cavu offers me the sort of support and responsiveness I didn’t feel I was getting with other brands. It also looks super cool.”

HOKA elite athlete Adam Hickey runs on the treadmill at the Fly at Night event in London

Adam, English national cross country champion and father of two, says: “I’m a firefighter as well as a HOKA athlete, so often do twelve-hour shifts before I even get to go running. My legs are exhausted before I get started! The Fly at Night Mach has the perfect level of cushioning and lightness – and has certainly helped keep me running consistently.”

Participants stretch off at HOKA Fly at Night event in London

Specially designed for running at night, the Fly at Night Mach features black reflective logos, a reflective heel tab on the lightweight upper, and a reflective midsole. It is a versatile running shoe with a bold, black as night look designed to help you meet the night head on.

Participants do exercises at the HOKA Fly at Night event in London

Made for those who run but don’t just run, the Fly at Night Cavu isn’t just built for the outdoors – as the evening’s HIIT and Run sessions proved. The Cavu features our much lauded “intelligent” PROFLY cushioning. Softer in the heel for shock absorption and firmer in the forefoot for propulsion and energy return – the perfect ammunition for a workout that involved dumbbells as much as it did treadmills.

Everybody was put through their paces as they got the chance to put the Fly at Night Collection to the test. The results?

Participant lifts dumbbells at HOKA Fly at Night event in London

Kieran, freelance writer and HOKA convert, says: “It was fantastic to be among the first to put the new Fly at Night series to the test at probably the swankiest gym I’ve ever been to. But once we hit the floor and the treadmills for the HIIT & Run sessions, it was more sweat than glamour. With a mix of strength and condition and hill sprints, it really gave us and the shoes a thorough workout!”

Participants stretch after the workout at HOKA Fly at Night event in London

Isaac, exhausted journalist and HOKA fan, says: “I thoroughly enjoyed putting the Mach and Cavu Fly at Night through their paces. Both shoes are impressively lightweight, but manage to combine that with HOKA’s trademark cushioning, which makes for a winning formula. The class itself was great, in the sense that it was absolutely knackering!”

Find out more about the Fly at Night Collection

How a city worker found her calling through a family history of adventure

HOKA athlete Elisabet Barnes runs through the city of London

Elisabet Barnes’ grandfather invented the modern compass, but that didn’t prevent her from feeling lost in life. Her story of reinvention is the latest in our Huck x HOKA series, looking at mavericks who found a new perspective through running.

Finding yourself alone in the middle of a desert at night with not even a mobile phone for company, let alone Google maps for navigation, would leave most of us feeling lost. But for Elisabet Barnes, it was when she finally started to find her way.

Back in London, she’d seemingly had the perfect career as a high-flying management consultant: good money, sweet benefits, strong LinkedIn profile. Yet she felt untethered, struggling to locate an inner compass she so badly needed to point her in the right direction.

“I was working really long hours,” she says. “My only focus was my next promotion. I was a top performer and had a great career path outlined – but I also felt lost. It wasn’t what I was passionate about, I got into it because it was the right thing to do, an expectation.”

Then her father died suddenly. “He just didn’t wake up one day. He was fit and I thought he had another 20 years in him. Nothing prepares you for that. It was really hard.”

Catalyst for change

This, coupled with her mother’s Alzheimer’s diagnosis and her husband getting cancer, triggered a change. “It was the wakeup call I needed. I was just working. Life was passing me by. That was the catalyst for everything.”

She gave up her city job and entered the Marathon de Sables, an epic, but gruelling, race through the Sahara Desert, where midday temperatures clock around 48 degrees Celsius and the apparently endless dunescapes can disorient and mentally torment even the most focused of competitors.

Yet Elisabet loved it. “I just had a great time in the desert,” she says. “I felt free. The landscape is mesmerising. It’s so vast and arid, yet beautiful, and it makes you feel really tiny. You realise how powerful nature is. For the first time in my life I was doing something I was passionate about.”

HOKA athlete Elisabet Barnes runs through the dessert

She liked it so much she entered it again; she’s now run it four times and actually won it twice. Does the piercing temperature not make it an incredibly inhospitable place to run? “The heat can be tough but it’s also pretty cool to observe the effects of it as the ground gets really hot and you can see mirages or heat shimmer on the horizon,” she says.

But then handling harsh environments and framing that experience in a positive way is pretty much in her DNA. Elisabet comes from a family with world-class orienteering credentials, that is the lo-fi art of racing through unfamiliar terrain using a map and a compass. Her uncle, Jan Kjellström, introduced the sport to the UK, while her grandfather, Alvar Kjellström, was also a skilled orienteer and cross-country skier. He invented the modern compass, through his company Silva, to help him fare better at those twin passions.

Rebellious streak

Growing up in Sweden, Elisabet loved ice-skating and cross-country skiing, but as she grew older sport slipped off her radar. “I rebelled quite a lot as a teenager. Rock concerts and partying became more interesting and I fell out of sport and became a bit unfit,” she says.

Then at uni, she started running and quite enjoyed it. But after her studies, she fell into a job in a management consultancy, where the hours were long and she had to travel a lot. Soon running fell by the wayside. “Work really took over,” she says, and she soon found herself living a life which could not have been more different from that of her adventurous forefathers.

But giving up a big money career is a real risk. Did she worry she’d regret it? “I’ve taken a lot of risks to get to where I am – I left a stable career and comfortable life for one that’s more uncertain but definitely more interesting. That’s how I want to live my life. Why would I want to make safe choices and arrive safely at death?”

HOKA athlete Elisabet Barnes sits on a stool in a bar

Instead, she revels in running through deserts in the dark. She says, “The nights are spectacular with black star-filled skies and if you’re lucky, a full moon. Running the night stage is a completely unique experience as I am often on my own during those hours. Just me, my head torch and the stars.”

Seeking peace and tranquility

During the days, she is almost hypnotised by the hostility of the desert wilderness. “I am able to draw a lot of energy from the magical environment, like the intense sun and the vast sand dunes that are almost like a sea. It provides a sense of tranquillity, yet has a very powerful energising effect if you let it. I can’t actually explain what happens, but you think the very simple life you lead there. The time for reflection helps you realise things about yourself, good and bad, and act on those.”

“You go back to basics with no shower, no WiFi and no phone. You focus on eating, sleeping, running – and surviving. This makes you see things from a different perspective, and realise what’s important in life. Okay, I never have more than three toenails intact, but I also meet some amazing people and get to travel to the most incredible places on the planet.”

Huck is a youth culture channel. It celebrates and explores independent culture — people and movements that paddle against the flow. Find out more about HUCK.

Check out the fast, tough trail running Speedgoat shoes Elisabet wears.