Time to get together at our elite athlete weekend

HOKA athlete Thibat Garrivier runs across the beach

It was a case of sun, sea and all things HOKA ONE ONE last weekend as more than 50 of our elite athletes came together at our annual training camp in Mallorca.

HOKA athletes run across the beach

Our annual HOKA elite athlete weekend is the one opportunity in the year when our athletes from across road, trail and triathlon can come together to learn more about the brand and each other.

HOKA athlete Sam Proctor dives into the pool

Hotel Viva Blue on the north-east coast of the Balearic Island was the choice of venue for the third year in a row as the HOKA family took advantage of familiar trails, good weather and fantastic opportunities to train.

HOKA athletes out on a group run

The weekend kicked off with a group run by the lake, with trail specialist Marie Perrier leading the way alongside HOKA legend Ludo Pommeret and German marathoner Frank Schauer.

HOKA athlete Lucie Lerebourg sprints round the bend

Our athletes learned more about Time To and the inspiring stories behind the people featured, including Sam Holness and Sophie Power. As well as learning about the patented elements that go into every shoe we build, the entire team was introduced to the latest HOKA products and exciting innovations.

HOKA athletes enjoy a drink

New athletes, including triathletes Anne Reischmann, Thomas Davis and Elliot Smales, were exposed to the story behind HOKA ONE ONE. They heard how radical change often comes about in trying to solve a simple problem – and how redesigning a shoe that helps an athlete tackle 100 miles in challenging conditions can actually help all runners perform.

HOKA athletes Manon Genet and Arnaud Guilloux at the athletics track

Breaking out of the classroom – and on to the track. Some of our athletes, including Manon Genet, Arnaud Guilloux and Lucie Lerebourg, headed down to the local track on Saturday afternoon to put in the kilometres before settling down to watch the US Olympic Marathon Trials and HOKA NAZ Elite athlete Aliphine Tuliamuk’s success.

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Teamwork makes the HOKA dream work. It’s Time to Fly.

Photo credit: James Poole

Ultra-Trail du Mont-Blanc in pictures

HOKA athlete Guillaume Beauxis with his child as he crosses the finish line

For one week every year, the ultra-trail-running community descends on the small town of Chamonix in the French Alps for what many regard as the pinnacle of the trail running season. 

HOKA athlete Harry Jones high-fives the crowd into the finish

With seven races across three countries, more than 10,000 athletes from 100 different nations and thousands more fans and volunteers on the streets and foothills of the Alps, Ultra-Trail du Mont-Blanc is an event that means so much to the community of ultra runners around the world.

HOKA athlete Canhua Luo in action in the UTMB

The international festival of trail running provides the perfect opportunity for our elite athletes from across the world to come together as one team, one HOKA ONE ONE.

HOKA athletes Ruth Theresia and Kaci Lickteig chat and smile

Audrey Tanguy was aiming to create new memories after her success in the same event in 2018, and boy did she succeed.

HOKA athlete Audrey Tanguy at the finish line crying

Audrey arrived into Chamonix in the early hours of the morning after more than 21 hours of racing. In a race of 145km, it all came down to the final 10km where Audrey broke clear to win the title for the second year in a row.

HOKA athlete Ludovic Pommeret runs into the finishing straight

The 2016 UTMB winner, Ludovic Pommeret, rolled back the years to prove why he’s a true legend of ultra-trail running. Ludo moved through the field from 39th at the first checkpoint to 3rd at the last.

HOKA athlete Ludo Pommeret faces the media

While Audrey, Ludo and co were up in the mountains, the rest of the HOKA team were in town to meet the trail running community that had gathered in Chamonix.

HOKA athletes and fans at the signing session

Fans had the chance to meet their favourite HOKA stars before heading out on a run in the Evo Mafate and Evo Speedgoat with our friends from i-Run.

Close up of the HOKA Evo Mafate

High-quality races kept on coming. Hot on the heels of the OCC came the race that has climbed from being the little sister of the UTMB to one of the world’s most prestigious in its own right.

Team HOKA line up at the signing session

It was touch and go whether Thibaut Garrivier would be able to line up at all for the CCC after injury earlier this summer. After a year of ups and downs, the 29-year-old aimed to simply come away with a positive experience.

HOKA athlete Thibaut Garrivier smiles after the race

The flying Frenchman proved that he can more than compete with the best. Despite two months of missed training and a cautious first 50km on Friday, Thibaut finished second in his first race over 100km.

HOKA athlete Thibaut Garrivier runs into the finishing straight

Shortly before the CCC ended, more than 2,000 runners gathered on the streets of Chamonix to set off on their 2019 UTMB adventure.

The start of UTMB

We all have our own markers of individual success. For many, the challenge of running 171km around the Mont Blanc massif is the peak of their ultra-running ambitions.

HOKA athlete Tim Tollefson at an aid station

When you can empty the tank and get the result you deserve, it is the best feeling in the world, as it was for Guillaume Beauxis and Harry Jones.

HOKA athlete Harry Jones smiles through the pain and the dark

But sport is full of highs and lows, and sometimes it just doesn’t come off. When the going gets tough, you’ve just got to stick it out and smile, soak up the support and have the courage to make the decisions you believe in.

HOKA athlete Ildiko Wermescher stands at the finish

Photo credits: PEIGNÉE VERTICALE

HOKA on the podium at Trail World Championships

HOKA athlete Nicolas Martin runs up a hill

Last weekend saw a number of HOKA athletes compete for their countries at the 2019 IAU and ITRA World Trail Running Championships.

Team Italy do the conga in the town square

There was a feelgood festival vibe as more than 400 athletes from around the world descended on the Portuguese town of Miranda Do Corvo to tackle the 44km race.

HOKA athlete Julien Rancon relaxes before the event

Athletes kicked back to conserve as much energy as possible on the eve of the race. The technical terrain would feature more than 2,200m of climbing and certainly put the athletes through their paces.

HOKA athlete Marco de Gasperi runs up a steep hill surrounded by supporters.

The atmosphere on race day was electric. Team HOKA were represented in the men’s event by Italy’s Marco de Gasperi and the French quartet of Julien Rancon, Ludovic Pommeret, Nicolas Martin and Emmanuel Meyssat.

HOKA athlete Nicolas Martin grimaces and sprints in the final straight

Fans flanked the course to help propel the athletes to the finish line. Nicolas certainly channeled the energy from the crowds and made every second count.

HOKA athlete Julien Rancon runs with the France flag and finishes second.

It turned out to be an excellent day for Julien and the France national trail running team. Julien, who specialises in shorter-distance trail running, surged into second position with a quarter of the race to run and didn’t look back.

HOKA athlete Julien Rancon in tears at the end of the race

“I was far back on the start line and had to make an effort to get up with the leading group.  I didn’t really enjoy the first part as it was very technical, so stayed patient until the first refreshment station.  I felt very good going uphill, got into second at the top of the course and managed to keep my second place to the line. Crossing the line was a very emotional moment.” HOKA athlete Julien Rancon.

HOKA athletes fly the France flag with team gold

The athletes, fans and organisers certainly made the 2019 World Trail Running Championships epic. Julien led the French quartet featuring HOKA athletes Nicolas, Emmanuel and Ludovic to team gold. Bravo team France: world trail running champions 2019.

Podium in Portugal

Photo credit: PEIGNÉE VERTICALE

Keeping on running — even when all hope seems lost

HOKA athlete Ludovic Pommeret celebrates his 2016 UTMB win

You might not have heard of Ludo Pommeret, but he is the Usain Bolt, the Lionel Messi, the Lebron James, of Ultra-Trail running. His story of a seemingly impossible comeback is the latest in our Huck x HOKA series, looking at mavericks who found a new perspective through running.

Imagine entering a race that will require you to run an entire earth day and night — if you’re exceptional that is. It will take far longer than a day if you’re not. Imagine running in a race over a distance greater than four marathons, across the Alps, Europe’s highest and most punishing mountain range.

Now picture puking your guts out by the side of a trail less than a third of the way into the race, and looking so pale and broken, that, as they pass you, all your friends and fellow competitors will suppose you’re about to drop out and seek urgent medical attention. But you don’t. Somehow you don’t.

The next time they notice you, you’re standing at the very top of the podium.

Scaling new heights

Growing up in the French Alps, Ludo Pommeret was unsurprisingly drawn to winter sports. He loved skiing and snowboarding. And windsurfing in the summer. He loved sports with stoke and adrenaline; running seemed achingly dull in comparison. “When I was younger, I thought it was not very interesting to run,” he says. “I thought runners were boring.”

Ludo was really good at snowboarding, especially big mountain freeriding and soon found he was picking up sponsors and doing shoots for brands. But as the stakes got higher, his interest in the inherent dangers of riding in the backcountry began to wane. “When you reach a certain level, the descents start to be quite dangerous,” he says. “And you are jumping more and more, from higher and higher points… When I got older I started to think more about the danger. It became different.”

HOKA athlete Ludovic Pommeret runs through mountainous terrain

He was hungry for a new challenge. A less risky way to feel the same buzz he’d got from charging down mountains. He certainly didn’t expect it to come from running, but when his brother-in-law suggested he enter a small race close to his village, he decided to give it a go.

“It was good. My brother-in-law and a few friends entered. They all did athletics and cross-country regularly, but I finished in front of them, so they were surprised,” he laughs. “I was too.”

Laying the foundations

At the beginning he didn’t think running was something he could be good at. “I entered another race. This one started in my village so I thought, ‘Why not?’ It was a very long race — 106 km in total, with lots of elevation — though you could do it as a walker. But it was too difficult, the doctors stopped me after 60 km, as my blood pressure was too low.”

Did he not want to steer clear of long races after that? “No, I thought maybe I just have to prepare for such a race. But the next year, I couldn’t finish either.” Then in 2003, that race stopped and the Ultra Trail Du Mont Blanc, or UTMB, began. It’s since become a world-famous event, often cited as the “Tour de France” of trail running. Ludo entered in 2004 but dropped out again, this time scuppered by tendonitis.

“Then I stopped long races. I decided to start doing smaller ones, to build up slowly.” It worked. Ludo was no longer getting injured and he started winning races. “That was the beginning of my running,” he says.

HOKA athlete Ludovic Pommeret celebrates crossing the line

To his surprise, he started to experience that same passion and thrill that he used to get from snowsports once more but this time he was getting it from bombing down a mountain in his running shoes without a board or set of skis in sight. He loved the gradual anticipation of the climbs and running as fast as he could down the rugged and technical rocky terrain on the other side.

He now wins the races he once couldn’t finish, including last year’s UTMB, where he staged a never-seen-before, epic comeback, going from 50th to finishing 1st. It was this race, which had left him vomiting by the side of the trail seemingly stripped of hope. Yet with seemingly indefatigable spirit, he kept running, through intense summer heat, violent thunderstorms and disorientating darkness, to the most unlikely of victories.

How did Ludo keep going and maintain any semblance of morale when his chances of winning seemed so remote? “These races are so long and so much can happen. You just need to be there at the end and see.”

“Trail running is like life. You know you’ll have a bad moment in the race. Almost all races have a moment that’s difficult and hard to manage. In life, it’s the same, we have good and bad moments. Almost every time you have a bad moment, you’ll have a better moment to come.”

Huck is a youth culture channel. It celebrates and explores independent culture — people and movements that paddle against the flow. Find out more about HUCK.

Learn more about the supportive and technical trail running Mafate Speed shoes Ludo wears.