HOKA fan Jared completes journey across Belarus

HOKA fans Jared Goldman and the Bearded Runner together running in Belarus

Earlier this year, we spoke to Jared Goldman, who was planning a 300km running journey across Belarus in search of his family roots. Now, four months later, Jared has completed his personal and emotive quest, and taking home an experience that proved more than he could ever imagine.

“Busiel” I say, gesturing at the huge nest above our heads. “No home,” replies Jaŭhen, since the nest is empty and no bird is in sight. “Working,” I add. After those words, we trot off again in silence.

Not much more conversation is possible since Jaŭhen does not speak a lot of English and my (Bela-)Russian is even worse. But we do not need words to understand each other and there is no awkward silence whatsoever. From the first few metres that we run together, we have an understanding of the road, the circumstances and of each other that is deeper than words can ever express.

HOKA fans Jared and the Bearded Runner in action

Falling into a rhythm

Once outside of Minsk, the real Belarus starts to unfold right in front of our eyes. We fall into a rhythm, our cadence matches, and it is like we had been running together before. The small two-laned country roads turn into village roads, which at times turn into dirt tracks.

Jaŭhen is my running partner. I had chatted with him on Instagram just a few weeks before. We met in person just minutes before we started running.

HOKA fan Jared with friends he met along the route

Little did I know that this would become one of the most important elements on my 300km run across Belarus to find my roots. I had planned this trip for seven months and trained more in that time than my entire 2018 running year.

Why did the ‘Bearded Runner’, as Jauchen is known on Instagram, come with me? I’m sure there are many reasons, but I suspect that I helped remind him just how lovely Belarus can be.

Experiencing Belarus

I would have never known about the kolodets or the small water wells that lined the village streets. We would open the doors to little houses and reel down the bucket to the water waiting to be filled. After fetching it back up, we were rewarded with ice cold water for drinking and for taking an ice bath to cool us down in the hot summer sun.

HOKA fan the Bearded Runner collects water from the well

We ran 64km the day before the finish. That night we stayed with Mila, a character from the small village of Lenin. Her mother made draniki (potato pancakes) and it was harvest season, so the garden had a never-ending supply of cucumbers and tomatoes, and the fruit was literally falling from the trees. I got to experience the real Belarus hospitality.

We would coin the phrase: “This is Belarus, baby.”

Saying goodbye

But like many mornings, we had to say goodbye to all our new friends. The last marathon was on the plan, and the finish line was waiting in the village of my ancestors.

I had to enjoy every moment surrounded by new brother and other people I had inspired to run. It was exactly where I wanted to be, and I knew that soon it would be over. The one main thing I learned to the fullest was to be present and enjoy the moment.

Two women from Belarus cook traditional food

As we got closer, we were joined my more runners and running groups. We stopped to take selfies at the village sign that indicated we were now in the city limits of the town of my forefathers.

The village I had been thinking of for the last seven months was now beneath my feet. I was excited but at the same time I was a little bit sad the we had reached the finish line so fast and we were still so fit.

Completing the journey

Those last few hundred meters were a blur as I was lost in thought about where I had come from, where I currently was, and where I would be going. I saw the village waiting for us with women dressed in traditional costume, holding the red finish line. I turned to my new-found brother and grabbed his hand, because this journey was no longer about me, it was about everybody running to their roots.

HOKA fans Jared and the Bearded Runner cross the finish line together

I spent the next few days in the village of Kozan Harodok, searching for the answers to all the questions I had about my family.

Everyone likes to ask: did you find what you were looking for? But it was not always about finding the proof of my biological family. This would have been too easy, not leaving any mystery to keep searching.

It no longer mattered about finding proof of my family of the past because at the end of this run, I had found the family of my future.

HOKA fans Jared and the Bearded Runner run into the distance

Photo credit: Alexey Skrynnikov and Stanislav Korshunov

Yvonne bids farewell to long distance triathlon

HOKA athlete Yvonne van Vlerken crosses the line first at Challenge Almere

HOKA athlete Yvonne van Vlerken bid farewell to the world of long distance triathlon last weekend after an illustrious career. With a record 17 sub-9-hour long distance triathlons under her belt, silver from the 2008 IRONMAN World Championship and friends and memories she wouldn’t change for the world, Yvonne reflects on her long distance career after signing off with victory at Challenge Almere on Saturday.

Long distance racing, you have been my everything for the past 20 years, ever since I first saw those heroes racing Challenge Almere two decades ago.

My dreams of triathlon, and especially long distance racing, all started in the Netherlands. I looked up to the stars from back then, like Cora Vlot and Bert Flier, and decided that long distance racing is what I wanted to do too.

I then started chasing my dreams of becoming a little star in this crazy sport.

HOKA athlete Yvonne van Vlerken running at Challenge Almere

Early years

I had a great relationship with my first coach, Frank Senders, and today until I rest my head, I will be forever grateful for what an amazing job he did with me in those first eight years of my career. These years set me up for a beautiful career in long distance racing.

Every single year, I would ask Frank if I was ready yet to do my first long distance race, and every single year I got the same answer.

HOKA athlete Yvonne van Vlerken swimming

“No, Yvonne, you are not.”

In 2007, finally, I received the answer I wanted to hear. I raced my first long distance race at Challenge Roth in 2007 – and won. I was more than ready and so hungry to see what I could do. Almere followed two months later and the rest, well, is history.

Final chapter

Last weekend I raced my 45th long distance event and with that, this story and this chapter in my life has come to an end.

HOKA athlete Yvonne van Vlerken smiles on the bike at Challenge Almere

It’s hard to put into words what this sport and in particular long distance racing has given me. It has changed me as an athlete and as a human being. Each of the IRONMAN or Challenge races I have done has their own story, each has been a result of hard work and determination.

It hasn’t been all glory, it wasn’t easy by all means. I have suffered horribly as everybody does in this sport and over this distance. I’ve pushed my body over and over again, but I’ve always raced clever.

HOA athlete Yvonne van Vlerekn in tears at the end of Challenge Almere

Words of advice

I never won with huge leads as I wouldn’t go all-out if it wasn’t necessary. This is one of the many reason that my career has been so long, so stable and so successful.

It doesn’t matter if you win with 1 minute or with 20 minutes, it is all soon forgotten and the only thing that matters in the end is who won.

HOKA athlete Yvonne van Vlerken speaks to fans at the end of Challenge Almere

I think I did a good job and couldn’t be prouder of what I’ve accomplished. But all good things have an end and, for me, it’s time to close this chapter.

I know I could keep up this level for some more years and win some more races, get some more sub 9s, but it’s time to say thank you to my body, to heal and to pamper her.

I decided to have my final, farewell race at Challenge Almere in the Netherlands, where it all began. It feels good, a dream came true to be able to deliver on race day, and leaves me at peace.

HOKA athlete Yvonne van Vlerken crosses the line first at Challenge Almere

Photo credit: Eagle Fotografie

An evening with IRONMAN legend Dave Scott

HOKA and IRONMAN legend Dave Scott in conversation with Gethin Jones and Charlie Webster

For one night only earlier this week, we teamed up with online retailer www.SportsShoes.com and event specialists Underground Fan Club for an exclusive evening with IRONMAN legend Dave Scott.

HOKA and IRONMAN legend Dave Scott speaks to the press

The six-time IRONMAN world champion flew over fresh from the  IRONMAN 70.3 World Championships held in the glittering French city of Nice the weekend before.

HOKA fan takes a picture of the Rincon

All eyes were on our ultra-light, uber-cushioned speedster at the start of the night as press, influencers and competition winners managed to get their hands on the Rincon for the first time.

HOKA fan with the Rincon

From one instant classic to another. Sky Sports presenter and IRONMAN competitor Charlie Webster opened up the panel discussion to a packed-out room.

Panel discussion between Dave,, Charlie and Gethin to packed house

Conversation covered Dave’s stellar history in the sport and quickly turned to the famous long-term rivalry he had with his greatest IRONMAN opponent, Mark Allen.

Charlie Webster and Gethin Jones speak to Dave Scott

Dave shared his memories of the famous Iron War of 1989. This was the IRONMAN World Championship race in Kona that saw the world’s two strongest athletes race side by side at world-record pace for a grueling 139 miles.

Dave Scott speaks to the group

Dave was a committed IRONMAN competitor for more than 20 years. He is known by the nickname ‘The Man’ for his intense training regimes and relentless race performances. So, what are his top tips for racing an IRONMAN?

Dave Scott points his finger while coaching

Take in fewer calories more frequently is the first. Don’t eat or drink in T1 is another. Make sure you mix being seated and standing when on the bike and try to improve the mobility in your hips and shoulders. This last one will serve you well for each of the triathlon disciplines.

Group stretches out on the floor while Dave oversees

There was no time like the present to put some of the tips into immediate practice. The evening switched from indoors to outdoors and a group workout led by the IRONMAN Hall of Famer, starting with mobility exercises.

Dave Scott stretches

As a renowned coach and ultimate competitor, Dave shared his knowledge and experience with the group, before circling back to The Curtain for healthy snacks and a full debrief.

Group running

Special thanks to our partners SportsShoes and the Underground Fan Club for their support and organisation of the event. Thanks also to Dave Scott for sharing his wisdom and expertise on the night.

Press and influencers share a drink

Photo credit: SportsShoes

Get to know our athletes in 70.3 seconds with…

HOKA athlete Ellie Salthouse behind the scenes at IRONMAN 70.3 World Championship in Nice

Who is your biggest fan? What is your earliest sporting memory? What is your greatest strength? And if you were an animal, which animal would you be?

Find out the answers to all these and more in our 70.3 Seconds series with the HOKA athletes who competed last weekend at the IRONMAN 70.3 World Championship in Nice, France.

Emma Pallant

Ellie Salthouse

Romain Guillaume

Adam Bowden

Manon Genêt

Josh Amberger

Photo and video credit: Activ’Images

IRONMAN 70.3 World Championship in pictures

HOKA athlete Ben Kanute racing in the Carbon X

Unique. Historique. Légendaire. HOKA ONE ONE was there every step of the way last weekend for the IRONMAN 70.3 World Championship.

HOKA fans with clappers pose for camera

Fourteen years after the first-ever half IRONMAN World Championship race took place in Florida, USA, we were live in the city of Nice, France, where the event was taking place for the first time.

Carbon X jumps up on Time To Fly sign on road

Did you know that the ‘70.3’ in the IRONMAN 70.3 World Championship refers to the total distance, in miles, that athletes complete in a half IRONMAN event? So that’s 1.2-mile swim, 56-mile bike and 13.1 mile run.

Athletes run into the Mediterranean Sea at the start of the race

The race featured a swim in the pristine waters of the Mediterranean Sea, a challenging bike course up and back down Col de Vence followed by a run course along Nice’s historic Promenade des Anglais waterfront to finish.

Band plays at HOKA Time To Fly Zone

Athletes were cheered on by enthusiastic supporters for every mile of the 70.3 course, particularly along the HOKA ONE ONE Time To Fly Zone where bands, banners and ice cream made for a festival atmosphere.

HOKA atlete Manon Genet crosses the finish line arms aloft

The half IRONMAN race featured high-class fields across all professional and age-group races. HOKA athlete Manon Genêt finished eighth and posted the highest finish in the pro races for the brand.

HOKA coaches Stuart Hayes and Michelle Dillon

The international endurance event provided the perfect opportunity for our elite athletes from across the world to come together as one team, one HOKA ONE ONE.

HOKA athlete Emma Pallant in run action

While in Nice, we took the chance to speak to HOKA athletes. We hosted a live Facebook interview on the Promenade des Anglais with US athlete Ben Kanute and IRONMAN legend Eric Gilsenan ahead of the men’s championship race.

HOKA athlete Ben Kanute looks at the camera before Facebook Live interview

HOKA athletes, including Emma Pallant, Ellie Salthouse and Josh Amberger, kindly took part in our 70.3 Seconds Series, where we asked them some quickfire questions and got to know them a little better.

HOKA athlete Romain Guillaume behind the scenes 70.3 Seconds Series

Watch now and find out what our athletes’ greatest strengths are, their earliest sporting memories and whether they prefer their eggs poached, scrambled or fried.

HOKA fan tries on shoes at expo

Away from the racing action, fans had the chance to  road-test the record-breaking Carbon X on a group run and try out all the latest HOKA products at our expo stand, including the ultra-light, uber-cushioned speedster Rincon.

HOKA fans at the Carbon X test run

Swim, bike, fly. It all comes down to the run.

HOKA tattor saying swim, bike, fly

Photo credit: Activ’Images | @thatcameraman