Unique. Historique. Légendaire. HOKA ONE ONE was there every step of the way last weekend for the IRONMAN 70.3 World Championship.
Fourteen years after the first-ever half IRONMAN World Championship race took place in Florida, USA, we were live in the city of Nice, France, where the event was taking place for the first time.
Did you know that the ‘70.3’ in the IRONMAN 70.3 World Championship refers to the total distance, in miles, that athletes complete in a half IRONMAN event? So that’s 1.2-mile swim, 56-mile bike and 13.1 mile run.
The race featured a swim in the pristine waters of the Mediterranean Sea, a challenging bike course up and back down Col de Vence followed by a run course along Nice’s historic Promenade des Anglais waterfront to finish.
Athletes were cheered on by enthusiastic supporters for every mile of the 70.3 course, particularly along the HOKA ONE ONE Time To Fly Zone where bands, banners and ice cream made for a festival atmosphere.
The half IRONMAN race featured high-class fields across all professional and age-group races. HOKA athlete Manon Genêt finished eighth and posted the highest finish in the pro races for the brand.
The international endurance event provided the perfect opportunity for our elite athletes from across the world to come together as one team, one HOKA ONE ONE.
While in Nice, we took the chance to speak to HOKA athletes. We hosted a live Facebook interview on the Promenade des Anglais with US athlete Ben Kanute and IRONMAN legend Eric Gilsenan ahead of the men’s championship race.
HOKA athletes, including Emma Pallant, Ellie Salthouse and Josh Amberger, kindly took part in our 70.3 Seconds Series, where we asked them some quickfire questions and got to know them a little better.
Watch now and find out what our athletes’ greatest strengths are, their earliest sporting memories and whether they prefer their eggs poached, scrambled or fried.
Away from the racing action, fans had the chance to road-test the record-breaking Carbon X on a group run and try out all the latest HOKA products at our expo stand, including the ultra-light, uber-cushioned speedster Rincon.
Swim, bike, fly. It all comes down to the run.
Photo credit: Activ’Images | @thatcameraman