IRONMAN 70.3 World Championship in pictures

HOKA athlete Ben Kanute racing in the Carbon X

Unique. Historique. Légendaire. HOKA ONE ONE was there every step of the way last weekend for the IRONMAN 70.3 World Championship.

HOKA fans with clappers pose for camera

Fourteen years after the first-ever half IRONMAN World Championship race took place in Florida, USA, we were live in the city of Nice, France, where the event was taking place for the first time.

Carbon X jumps up on Time To Fly sign on road

Did you know that the ‘70.3’ in the IRONMAN 70.3 World Championship refers to the total distance, in miles, that athletes complete in a half IRONMAN event? So that’s 1.2-mile swim, 56-mile bike and 13.1 mile run.

Athletes run into the Mediterranean Sea at the start of the race

The race featured a swim in the pristine waters of the Mediterranean Sea, a challenging bike course up and back down Col de Vence followed by a run course along Nice’s historic Promenade des Anglais waterfront to finish.

Band plays at HOKA Time To Fly Zone

Athletes were cheered on by enthusiastic supporters for every mile of the 70.3 course, particularly along the HOKA ONE ONE Time To Fly Zone where bands, banners and ice cream made for a festival atmosphere.

HOKA atlete Manon Genet crosses the finish line arms aloft

The half IRONMAN race featured high-class fields across all professional and age-group races. HOKA athlete Manon Genêt finished eighth and posted the highest finish in the pro races for the brand.

HOKA coaches Stuart Hayes and Michelle Dillon

The international endurance event provided the perfect opportunity for our elite athletes from across the world to come together as one team, one HOKA ONE ONE.

HOKA athlete Emma Pallant in run action

While in Nice, we took the chance to speak to HOKA athletes. We hosted a live Facebook interview on the Promenade des Anglais with US athlete Ben Kanute and IRONMAN legend Eric Gilsenan ahead of the men’s championship race.

HOKA athlete Ben Kanute looks at the camera before Facebook Live interview

HOKA athletes, including Emma Pallant, Ellie Salthouse and Josh Amberger, kindly took part in our 70.3 Seconds Series, where we asked them some quickfire questions and got to know them a little better.

HOKA athlete Romain Guillaume behind the scenes 70.3 Seconds Series

Watch now and find out what our athletes’ greatest strengths are, their earliest sporting memories and whether they prefer their eggs poached, scrambled or fried.

HOKA fan tries on shoes at expo

Away from the racing action, fans had the chance to  road-test the record-breaking Carbon X on a group run and try out all the latest HOKA products at our expo stand, including the ultra-light, uber-cushioned speedster Rincon.

HOKA fans at the Carbon X test run

Swim, bike, fly. It all comes down to the run.

HOKA tattor saying swim, bike, fly

Photo credit: Activ’Images | @thatcameraman

IRONMAN Hamburg in pictures

HOKA athlete Susie Cheetham celebrates winning Ironman Hamburg

We were live in Hamburg last weekend for the latest stop in the 2019 IRONMAN series.

HOKA ambassadors in Hamburg

Our friendly team was on hand to talk all things HOKA ONE ONE with the thousands of athletes and spectators in town for the event.

Jack Russell terrier in front of the HOKA expo stand

Every man, woman (and their dog) had the chance to try out the latest HOKA shoes, including the Clifton 6, Carbon X and the ultra-light, uber-cushioned speedster, Rincon.

HOKA athlete Arnaud Guilloux, Susie Cheetham, Katharina Grohmann and Horst Reichel at the HOKA stand for the signing session

Our four elite athletes, Arnaud Guilloux, Susie Cheetham, Horst Reichel and Katharina Grohmann, were on hand to meet and greet fans at the HOKA stand…

HOKA athlete Arnaud Guilloux stands with his bike and race number

…before grabbing their numbers and preparing to test themselves over the 3.8km swim, 183km bike ride and 42.2km run the next day.

HOKA athlete Horst Reichel on the bike

Horst started strongly on the swim and bike before fading, while Arnaud moved through the field and eventually finished fourth.

HOKA athlete Arnaud Guilloux runs in Carbon X

Wearing the Carbon X, Arnaud clocked the second-fastest marathon time in the pro race, running 2 hours, 55 minutes and 5 seconds.

HOKA athlete Katharina Grohmann runs in Ironman Hamburg

In the women’s race, Katharina was consistent throughout and finished sixth despite suffering stomach problems from the beginning.

HOKA athlete Susie Cheetham runs through the HOKA Time To Fly zone

But there was absolutely no stopping Susie.

HOKA athlete Susie Cheetham takes control on the bike

Susie was in a podium position from start to finish, though it was on the bike where she really excelled.

HOKA athlete Susie Cheetham celebrates winning Ironman Hamburg with fans

With the fastest bike time and a healthy advantage coming out of T2, Susie flew round the course and won by almost three minutes ahead of her nearest rival.

HOKA athlete Susie Cheetham on the podium

Next stop for us: IRONMAN 70.3 World Championships in Nice on 7-8 September.

HOKA ambassadors celebrate

Photo credit: Activ Images | James Mitchell