HOKA fan Tom inspired to stop smoking and run

HOKA fan Tom Pullinger tied up his Carbon Rocket shoelaces

Tom Pullinger aka Inspired Runner was inactive and seriously unfit. He smoked frequently and was reliant on his inhaler to get him through the day. One day, inspired by his long-distance running father, Tom stopped smoking and took up running in an attempt to lead a healthier lifestyle and be a better role model to his family. From short runs to marathons to IRONMAN, Tom challenged his personal limits and succeeded, with his father by his side every step of the way.

As a teenager, I used to watch from my bedroom window as my dad set off for his regular runs. As soon as he was out of sight, I’d be round the back of the house, smoking.

My dad’s marathon training was regular as clockwork, an hour or two in the evenings and two to three hours on Sunday mornings. Every cigarette I smoked was preceded by and followed by a couple of puffs from my asthma inhaler.

HOKA fan Tom in front of the camera

My asthma was really severe. If I had so much as a laughing fit, it would end in me frantically searching for Ventolin. I was using so many inhalers that I would routinely tell my doctor I’d lost another one so that he’d give me another. In reality, I was getting through inhalers at an alarming rate.

This carried on through my twenties. I wasn’t active at all. I worked, I played video games and I smoked.

Taking the first step

Every year, we would go as a family to watch my dad run the London Marathon. Every year, I’d vow to stop smoking. At age 26, my wife and I were married, and as I hit 29, we decided to start a family.

The time was right to stop smoking. At the same time, I started running. Those first tentative steps were terrifying. I couldn’t run 200 metres without vice-like chest pains – more Ventolin was the only way to ease it. The first run was almost half-a-mile in total, mostly walked. Over the weeks and months, this became a mile, then two miles, then three and always carrying my inhaler.

HOKA fan Tom does up his shoelaces

At this time, my dad recognised that we were thinking of starting a family and dropped a bombshell on me. He had a condition called Huntingdon’s disease, which would slowly but eventually take him from us. As a scientist, he had researched how to fight the condition and keeping fit and active could delay its onset, so he ran marathons.

Huntington’s disease

As a hereditary, terminal condition, Huntington’s disease is passed on to one in every two children, so my two sisters and I were faced with the fact that out of the three of us, at least one would likely be carrying the faulty gene. If you carried it, it would be terminal. It didn’t kill you, but the weakened immune system, onset of pneumonia or uncontrolled shaking and swallowing difficulties would definitely do so.

My two older sisters and I had to undergo a series of psychological interviews before the blood test, to ensure we could deal with the possibility of a positive result. I wanted my two sisters to be tested first as I felt this gave them the best chance. One after the other, they revealed the fantastic news that they were both clear of the gene, which meant that the Huntington’s disease would progress no further down their family lines.

HOKA fan Tom with his father on a bicycle

Thrilled to bits for them both and their families, I couldn’t help but think that if they were both clear, I was bound to test positive. Results day came and I was completely shocked and stunned to hear the news that I was also clear of the gene – Huntington’s disease in our family ended with my dad – although it would and did take him from us, it progressed no further – my dad had beaten the 1 in 2 odds and not passed it on to any of his three children.

Running together

It was 2002, a couple of years of running had passed by, my wife and I had a young son and I entered my first half marathon, with my dad. We ran together for 12 miles, at the back of the pack. My dad’s condition was taking its toll and he was wobbly, shaky and unsteady on his feet – we had a first aid car behind us the whole time, constantly pulling alongside to ask if we were OK.

By 10 miles, I was done. My longest distance, although running at a slow pace, had tired me out. My dad, although clearly showing signs of his advancing condition, was still so much fitter than me and together we got to the finish line.

HOKA fan Tom with his father and family

Five years later, I was running my first London Marathon, with my dad supporting me just past the halfway point. I stopped and hugged him and carried on in tears.  I was a 5-year non-smoker now but still asthmatic and carried my inhaler at all times. I finished in 5 hours 45 minutes, utterly destroyed and my dad told me with glee that I was two hours outside his 3:44 marathon PB! I told him I would beat his best time eventually!

Making the grade

It was 2014 and I had a few marathons under my belt now. I took to triathlon to help with injury prevention and cross training, making my way up to half-IRONMAN distance, where I qualified for Team GB and a place in the 2015 European Age Group Middle-Distance Championships in Italy. To have my dad and my family, including my wife and two boys, supporting me in Italy was amazing. My dad was in a wheelchair now but would come to support at every race he could.

HOKA fan Tom in triathlon action

During the build up to this race, 10 weeks earlier, I had fallen off my bike on the ice and broken my back. Eight weeks in a back brace and with only two weeks to train for a half-IRONMAN distance race meant it wasn’t my finest performance. I finished in 5:49, but I couldn’t turn down the chance to race for Team GB, with my family, including my wheelchair-bound father, watching.

Fighting for every breath

It was now 2017 and my fifth London Marathon. I had already improved my PB to 3:28 and my dad wrote me a handwritten card detailing all his PBs, and said how proud he was of how I had turned my life around. He was still in a wheelchair, still fighting for every breath and fighting for every day.

My father came to watch me run in London again. We stayed in a hotel close by but he was taken ill the night before the marathon and had to be rushed to hospital. He didn’t get to see me run the next morning but I ran anyway, knowing it would have been what he wanted.

My dad died shortly afterwards, but he saved my life by motivating me to give up smoking, giving me goals, dreams, ambitions and he also saved our family by beating the odds of his condition and ridding our family of Huntingdon’s disease. The way he battled for every day of his life motivates and inspires me constantly, hence my Instagram name – @Inspired_runner_.

Photo credit: Tom Pullinger

World-class athletes join strongest-ever team

HOKA athlete Carolin Lehrieder runs across the wet ground

Ninety of the best triathletes, trail stars and road runners in Europe join forces with HOKA ONE ONE for the 2020 season.

Our 2020 roster promises to be our strongest yet as we add 14 athletes to the team, including a number of established stars.

Download the full list of 2020 HOKA ONE ONE EMEA athletes

German triathletes Anne Reischmann and Carolin Lehrieder, Dutch favourite Tessa Kortekaas and UK athletes George Goodwin, Elliot Smales and Thomas Davis are all partnering with the brand for the first time in 2020.

HOKA athlete Elliot Smales lifts the finish tape at IM 70.3 Staffordshire

A host of internationally-renowned athletes have also put pen to paper for the year ahead, including 2019 Transvulcania ultra-winner Thibaut Garrivier and UTMB legend Ludovic Pommeret; IRONMAN champions Joe Skipper and Emma Pallant; French triathlon stars Denis Chevrot, Arnaud Guilloux and Kevin Maurel; plus the world-famous Patrik Nilsson.

HOKA athlete Joe Skipper drinks from a water bottle

Triathlon

No fewer than 53 international- and national-class athletes combine to make up our latest triathlon stable. In addition to those listed above, existing athletes that have signed with the brand include 2019 IRONMAN Sweden winner, Boris Stein, Kona finalist, Els Visser, and 2019 IRONMAN Wales winner, Simone Mitchell.

They join current IRONMAN Hamburg title holder, Susie Cheetham, two-time Kona podium finisher, David McNamee, 2019 IRONMAN Barcelona runner-up, Laura Zimmermann, the former IRONMAN 70.3 Nice winner, Manon Genet, and the ever-lasting Eneko Llanos.

HOKA athlete Manon Genet holds a pair of Carbon X to the camera

Young talent

Our triathlon team welcomes up-and-coming Brits, George Goodwin, Elliot Smales and Thomas Davis.

For George, the 2019 IRONMAN 70.3 Staffordshire winner: “I’ve consistently had some of the fastest runs in 70.3 races over the last season and I feel HOKA can help me make more gains in this discipline and when I move up to full distance.

“It will be a bonus to enjoy the extra cushioning when needed and switch to a more stripped back HOKA shoe for faster training sessions.”

HOKA athlete George Goodwin holds up the finish tape

Elliot, who recorded the fastest debut IRONMAN time for a British athlete at Barcelona last year, says: “I’m excited to be signing with a brand that considers the subtle differences between the needs of triathletes and runners, whilst providing great products for both.”

New additions

Another, more established British name will also be officially wearing HOKA for the first time next year.

“You only have to look at the HOKA team roster to see how many high-profile athletes are training and racing in the shoes,” says 2019 IRONMAN Lanzarote winner Nikki Bartlett, who now laces up in HOKA.

HOKA athlete Nikki Bartlett runs in the sun

“I’ve been testing HOKA shoes for about six months now, and the range of choice is incredible,” adds Bartlett, who will also aim to qualify for the 2020 Tokyo Paralympic Games as a Guide, with Alison Peasgood.

Also teaming up with HOKA for the first time is rising German star Anne Reischmann, who, shortly after signing, said: “I’m extremely grateful for the opportunity HOKA gives me as a young triathlete to be part of a team that features so many superstars in our sport!”

HOKA athlete Carolin Lehrieder runs in Lanzarote

Fellow German triathlete Carolin Lehrieder is another new addition to the HOKA team for this year. “I’m proud and excited to join the very accomplished team at HOKA,” says Lehrieder, who took top-spot at IRONMAN Italy last year.

“The variety of shoes the brand offers makes it easy to find the appropriate shoe for everyone’s individual needs. HOKA feels cushioned and comfortable, yet fast and dynamic!”

Current IRONMAN Malaysia champion Tessa Kortekaas is another athlete who will be lacing up in HOKA in 2020.

“I’m proud and happy to be part of the HOKA team and hungry to keep improving on my marathon performance,” says Tessa.

“For sure, 2020 is going to be an exciting year and I will be fully focused on the IRONMAN World Champs in Hawaii. There it’s going to be my #timetofly.”

HOKA athlete Tessa Kortekaas ties up her shoelaces

Trail

We have also bolstered our trail team for 2020, increasing our stable of athletes to 25 off-road runners across EMEA. New members of the team include German athlete Andreas Schindler and ultra-trail specialist Peter van der Zon from the Netherlands.

Schindler and van der Zon join an impressive list of trail athletes who have either re-signed with the brand for 2020 or continued on multi-year deals. Such stars include last year’s TDS winner Audrey Tanguy, former UTMB champ Ludovic Pommeret, French national team runner Nicolas Martin as well as the in-form Thibaut Garrivier, who finished second in the most recent CCC race.

HOKA athlete Thibaut Garrivier crosses the line first at Transvulcania

Ahead of another big year, Garrivier says: “I’m really happy to re-sign with the HOKA family for 2020. My schedule will include some big marathon-distance events earlier on in the year, like Zegama and Mont-Blanc, but I’ll also be taking my learnings from ultra-trail into the Ourea 250km and CCC at UTMB – a perfect way to enjoy the whole HOKA range!”

Road

Featuring athletes who specialise in half marathon, marathon, cross country and track disciplines, our HOKA EMEA road team boasts 11 high-performance stars from the UK, France and Germany.

Spearheaded by the likes of 2:12 marathoner Benjamin Malaty from France and 2:16 marathon runner Frank Schauer from Germany, the HOKA road team incorporates several established road runners who continue to boost the brand’s reputation.

HOKA athlete Andrew Douglas stands with arms folded

One  athlete who continues to do just that is the current Mountain Running World Cup holder, Andrew Douglas, who re-signs for 2020.

“It’s been a real privilege to be supported by HOKA over the past few years, so it was a no-brainer for me to re-sign for 2020,” said the Scottish-based Douglas.

“I’ve been a big fan since I wore my first pair of Cliftons back in 2015, and HOKA have impressed me each time they bring out their innovative new designs and grow their range, which as someone who dabbles in road, cross country, trail as well as my main discipline of mountain running, it’s greatly appreciated to have such a variety to benefit from!”

HOKA athlete Boris Stein holds up the finish tape

Download the full list of 2020 HOKA ONE ONE EMEA athletes

Photo credits: James MitchellPEIGNÉE VERTICALE, Jacky Everaerdt (Activ’Images), Getty, Tyler Shaw and Huw Fairclough

HOKA fan Frans meets challenge head on

HOKA fan Frans running during his triathlon

When life throws you the unexpected, you have to try and stay positive and meet the challenge head on. Frans van Zweden was training for his first triathlon when he received the news that he had cancer. Find out how Frans managed to beat cancer and became a triathlete with the unparalleled support of his family and friends.

It was autumn 2015 when my group of friends decided to start training for a triathlon. We had all cycled and run for years. Doing this in combination with swimming felt sort of ‘heroic’ and a sprint distance felt quite trainable. We registered for the first sprint distance available.

When spring arrived, we trained as triathletes. I started to feel stronger yet weaker at the same time. I broke my best times but I needed a lot of sleep during the day, felt constantly hungry, ate like a maniac and still lost weight. Something felt wrong, but I didn’t know where to look.

Life-changing moment

At one point, when I couldn’t look forwards on the TT bike because of neck pain, I went to see a doctor. He felt some sort of ‘coffee beans’ in my neck and redirected me to a specialist. Three weeks later, just a week before my first triathlon, the results were in. I had cancer. My first question?

“Can I still take part in my triathlon this Saturday?”

“Frans, do you know what I just said?”

“Yes, of course, but we’re gonna get that fixed. Can I join the race?”

Now we can smile about it, but what was I thinking? It was cancer, not the flu. But in my life, there are only solutions, no problems. Everything is fixable. It didn’t take long to see that this was serious and needed to be treated as so. My family and I were about to start a whole different race, and it was not a sprint distance.

HOKA fan Frans in a hospital bed

Becoming a triathlete

That Saturday, we raced. No one knew what was going on. I wanted to tell my buddies, but only after finishing. We had a great experience, it what such a blast, pure, without anybody else knowing what was going on. We needed more. But for me this was probably going to be my last race for a while. I dropped the bomb. We hugged, we cried and we became friends for life in an instant.

After some more tests, we found out I had Hodgkin Lymphoma, which had spread to my chest. There was a good chance of survival, if the chemotherapy did the job. The process would take approximately eight months to finish. How was I going to survive these treatments? How would I be able to take care of my family? How sick was I going to get? Was I able to run, bike, swim or even walk? I could at least try, right?

HOKA fan Frans crosses the line in his triathlon

I bought new running shoes, the HOKA ones I saw professional triathletes run on and a beautiful new bike. I was going to swim, bike or run every day until the start of my chemotherapy. Every day my friends were there to get me out of the house and to train with me. This group became larger and larger. Triathlon made it easy for people to connect with me in this difficult time. Not the hard ‘one on one’ conversations, but just riding, running or swimming, enjoying the basic things in life.

Don’t get me wrong, it wasn’t always easy. There were days when I was really feeling sick or extremely tired from the chemotherapy. I took it day-by-day. My treatment sort of felt like very long interval training, broken down into bite-size pieces. Hard efforts but with just enough rest.

Defeating cancer

Eventually rest periods became shorter and intervals longer as I progressed in my chemotherapy. Finishing my challenge became hard. Friends kept coming but it became harder to get me in my shoes or on my bike. Going to the pool was already too much effort. Eight months later, I didn’t skip a day. My head felt strong but my body was not able to run and bike for more than 15 minutes.

In November 2016, my treatment came to an end and I had defeated cancer. I had achieved my biggest challenge in life so far. I made friends for life. I changed. I’m still living life for the moment, not knowing what lies ahead. But if you can be happy even if your life is at stake, happiness seems to hide in simple basic things.

HOKA fan Frans and friends after the triathlon

In 2016, I did my first triathlon and survived cancer. Exactly one year later in the same event, I stood at the start again together with my friends. One year later, I ran my first marathon. Now, three years later, I still compete, finishing my first half-distance triathlon in five hours and knowing there is much more in the tank.

I surprise myself every day. Family and friends who supported me through the hard times are keepers, making me feel alive every single day, even when the earth is about to crumble.

Photo credit: Frans van Zweden

HOKA fan Jared completes journey across Belarus

HOKA fans Jared Goldman and the Bearded Runner together running in Belarus

Earlier this year, we spoke to Jared Goldman, who was planning a 300km running journey across Belarus in search of his family roots. Now, four months later, Jared has completed his personal and emotive quest, and taking home an experience that proved more than he could ever imagine.

“Busiel” I say, gesturing at the huge nest above our heads. “No home,” replies Jaŭhen, since the nest is empty and no bird is in sight. “Working,” I add. After those words, we trot off again in silence.

Not much more conversation is possible since Jaŭhen does not speak a lot of English and my (Bela-)Russian is even worse. But we do not need words to understand each other and there is no awkward silence whatsoever. From the first few metres that we run together, we have an understanding of the road, the circumstances and of each other that is deeper than words can ever express.

HOKA fans Jared and the Bearded Runner in action

Falling into a rhythm

Once outside of Minsk, the real Belarus starts to unfold right in front of our eyes. We fall into a rhythm, our cadence matches, and it is like we had been running together before. The small two-laned country roads turn into village roads, which at times turn into dirt tracks.

Jaŭhen is my running partner. I had chatted with him on Instagram just a few weeks before. We met in person just minutes before we started running.

HOKA fan Jared with friends he met along the route

Little did I know that this would become one of the most important elements on my 300km run across Belarus to find my roots. I had planned this trip for seven months and trained more in that time than my entire 2018 running year.

Why did the ‘Bearded Runner’, as Jauchen is known on Instagram, come with me? I’m sure there are many reasons, but I suspect that I helped remind him just how lovely Belarus can be.

Experiencing Belarus

I would have never known about the kolodets or the small water wells that lined the village streets. We would open the doors to little houses and reel down the bucket to the water waiting to be filled. After fetching it back up, we were rewarded with ice cold water for drinking and for taking an ice bath to cool us down in the hot summer sun.

HOKA fan the Bearded Runner collects water from the well

We ran 64km the day before the finish. That night we stayed with Mila, a character from the small village of Lenin. Her mother made draniki (potato pancakes) and it was harvest season, so the garden had a never-ending supply of cucumbers and tomatoes, and the fruit was literally falling from the trees. I got to experience the real Belarus hospitality.

We would coin the phrase: “This is Belarus, baby.”

Saying goodbye

But like many mornings, we had to say goodbye to all our new friends. The last marathon was on the plan, and the finish line was waiting in the village of my ancestors.

I had to enjoy every moment surrounded by new brother and other people I had inspired to run. It was exactly where I wanted to be, and I knew that soon it would be over. The one main thing I learned to the fullest was to be present and enjoy the moment.

Two women from Belarus cook traditional food

As we got closer, we were joined my more runners and running groups. We stopped to take selfies at the village sign that indicated we were now in the city limits of the town of my forefathers.

The village I had been thinking of for the last seven months was now beneath my feet. I was excited but at the same time I was a little bit sad the we had reached the finish line so fast and we were still so fit.

Completing the journey

Those last few hundred meters were a blur as I was lost in thought about where I had come from, where I currently was, and where I would be going. I saw the village waiting for us with women dressed in traditional costume, holding the red finish line. I turned to my new-found brother and grabbed his hand, because this journey was no longer about me, it was about everybody running to their roots.

HOKA fans Jared and the Bearded Runner cross the finish line together

I spent the next few days in the village of Kozan Harodok, searching for the answers to all the questions I had about my family.

Everyone likes to ask: did you find what you were looking for? But it was not always about finding the proof of my biological family. This would have been too easy, not leaving any mystery to keep searching.

It no longer mattered about finding proof of my family of the past because at the end of this run, I had found the family of my future.

HOKA fans Jared and the Bearded Runner run into the distance

Photo credit: Alexey Skrynnikov and Stanislav Korshunov

Yvonne bids farewell to long distance triathlon

HOKA athlete Yvonne van Vlerken crosses the line first at Challenge Almere

HOKA athlete Yvonne van Vlerken bid farewell to the world of long distance triathlon last weekend after an illustrious career. With a record 17 sub-9-hour long distance triathlons under her belt, silver from the 2008 IRONMAN World Championship and friends and memories she wouldn’t change for the world, Yvonne reflects on her long distance career after signing off with victory at Challenge Almere on Saturday.

Long distance racing, you have been my everything for the past 20 years, ever since I first saw those heroes racing Challenge Almere two decades ago.

My dreams of triathlon, and especially long distance racing, all started in the Netherlands. I looked up to the stars from back then, like Cora Vlot and Bert Flier, and decided that long distance racing is what I wanted to do too.

I then started chasing my dreams of becoming a little star in this crazy sport.

HOKA athlete Yvonne van Vlerken running at Challenge Almere

Early years

I had a great relationship with my first coach, Frank Senders, and today until I rest my head, I will be forever grateful for what an amazing job he did with me in those first eight years of my career. These years set me up for a beautiful career in long distance racing.

Every single year, I would ask Frank if I was ready yet to do my first long distance race, and every single year I got the same answer.

HOKA athlete Yvonne van Vlerken swimming

“No, Yvonne, you are not.”

In 2007, finally, I received the answer I wanted to hear. I raced my first long distance race at Challenge Roth in 2007 – and won. I was more than ready and so hungry to see what I could do. Almere followed two months later and the rest, well, is history.

Final chapter

Last weekend I raced my 45th long distance event and with that, this story and this chapter in my life has come to an end.

HOKA athlete Yvonne van Vlerken smiles on the bike at Challenge Almere

It’s hard to put into words what this sport and in particular long distance racing has given me. It has changed me as an athlete and as a human being. Each of the IRONMAN or Challenge races I have done has their own story, each has been a result of hard work and determination.

It hasn’t been all glory, it wasn’t easy by all means. I have suffered horribly as everybody does in this sport and over this distance. I’ve pushed my body over and over again, but I’ve always raced clever.

HOA athlete Yvonne van Vlerekn in tears at the end of Challenge Almere

Words of advice

I never won with huge leads as I wouldn’t go all-out if it wasn’t necessary. This is one of the many reason that my career has been so long, so stable and so successful.

It doesn’t matter if you win with 1 minute or with 20 minutes, it is all soon forgotten and the only thing that matters in the end is who won.

HOKA athlete Yvonne van Vlerken speaks to fans at the end of Challenge Almere

I think I did a good job and couldn’t be prouder of what I’ve accomplished. But all good things have an end and, for me, it’s time to close this chapter.

I know I could keep up this level for some more years and win some more races, get some more sub 9s, but it’s time to say thank you to my body, to heal and to pamper her.

I decided to have my final, farewell race at Challenge Almere in the Netherlands, where it all began. It feels good, a dream came true to be able to deliver on race day, and leaves me at peace.

HOKA athlete Yvonne van Vlerken crosses the line first at Challenge Almere

Photo credit: Eagle Fotografie