HOKA fan Maël thrives in epic jungle adventure

HOKA fan Mael Jouan towards the end of the Jungle Marathon

Maël Jouan is somebody who thrives on a challenge. The 24-year-old has tackled more than 70 ultra-trail events around the world and most recently completed the 230k Jungle Marathon in Peru. It isn’t a race for the faint-hearted. Here is his fearless story.

HOKA fan Mael Jouan runs through grassland

It all started with an early departure for the city of Cuzco in Peru. From my home in Paris to Sao Paulo in Brazil, Santiago in Chile and, finally, the city of Cuzco, where the Jungle Marathon would take place.

I arrived in Cuzco one week before the start of the race. For those who don’t know Cuzco too well, it’s a city located at 3,400m altitude. Great for training, though a little more difficult when you’ve had a couple of beers.

During the first week, I wasn’t able to experience Cuzco to the maximum. I didn’t sleep well, I had equipment missing and I couldn’t really acclimatise to the conditions. It was very hot during the day, but very cold in the evening. I was alone for my training and I just didn’t know what to do.


Change of approach

I decided to stop putting pressure on myself. I had built up this experience and wasn’t able to enjoy it for what it was. I decided to become the perfect tourist for just a few days.

Forty-eight hours before the departure for base camp, I met David. We ended up spending a lot of time together and became great friends as a result of our shared experience in the jungle. The great friends I made and the amazing people I met is one of my biggest takeaways from the whole experience.

HOKA fan Mael Jouan runs through the streets on day three

By the time I finally left the hotel at 4.30 in the morning on the day of the race, I was like a battery and couldn’t wait to get started. I had a lot of energy for this race – and a lot of doubters to prove wrong. Many people thought I wouldn’t make it to the end. I wanted to show them what I could do.


Trusting instincts

It felt like a relief to finally get going. I had no race plan, no strategy. It was the jungle. I didn’t know the environment. All I knew was that I had 230 kilometres ahead of me and an 11.5kg bag on my back. I preferred to trust my instincts.

HOKA fan Mael Jouan runs through the river

I kept telling myself that I shouldn’t worry about being behind the leaders early on, that the race was long. Besides, the terrain and environment was like another world. It was very different from my training routes in the mountains or on the beach.


Sharing the experience

I finished the first day with Hilary. We finished fourth and fifth, which I was delighted with considering the ankle injury I sustained early on. I strapped it up and tried to carry on as normal.

Day two started and very soon I was alone. The leaders were away and I had to start paying greater attention to the markings. All the riders who have shared kilometres with me will tell you that I wasn’t nearly as careful following the markings as I needed to be.

For some, this kind of race is crazy. For others, it’s huge. I knew I needed this kind of challenge, to get out of my comfort zone. I ended up running alongside John, a smiling, dynamic Irishman who became my teammate. We crossed the obstacles together, little by little. We shared our lives, our work, our interests with each other. The mountains are the perfect place for conversation.

HOKA fan Mael Jouan crosses the jungle with company

I met people from all over the world and had the opportunity, thanks to ultra-trail running, to share experiences I would never have had the chance to otherwise. There was Martin from Denmark, Frode from Norway. Misha, the Hungarian, who must have been a whole head taller than me, always smiling, always ready to help and always there to chat. It was one of my most beautiful encounters in the Jungle Marathon.


Solidarity in ultra running

Despite the rain that poured throughout day three, I stood, sheltered, and appreciated the simple fact that I was there. I allowed my breathing to slow and admired the environment around me. I knew that I wouldn’t be able to live the moment twice.

There were complicated passages, mud that looked like quicksand and that went down the shin to the knee. The paste stuck to our legs, so much so it was sometimes difficult to get out of it. Solidarity is a special word in this kind of race.

HOKA fan Mael Jouan sits and takes a breather in the Jungle Marathon

I never really saw the sky because of the vegetation above. Insects were everywhere. I ended up swallowing one that stung me in the mouth. It was perhaps a spider, maybe a fly. In moment, it didn’t much matter.

I took on spider’s web after spider’s web. I ended up taking a piece of bamboo to probe in front of me because the webs and spiders became unbearable. But on the stick, there were a lot of ants eating my hand. In short, it was a hell, as Christophe le Saux had told me, a ‘green hell’.


Final flourish

I wasn’t ready for my Jungle Marathon experience to end. I had spent four years preparing for the race, for that finish line moment. But by the time I reached the final stages, suddenly, I wasn’t ready for it all to end.

HOKA fan Mael Jouan approaches the finish of the Jungle Marathon

Despite the swollen feet, the sprained ankle, the spiders, the insect stings, the hunger, tiredness, tears and anguish, I wasn’t ready for the moment to be over. I was joined by kids on the final run in, some of them on bikes, some of them with football jerseys. I reached the bridge and all but two of the kids continue with me to the end.

My final thought as I entered the finish, passing the flags, the party, the announcer, the brass band, was that this moment was for my grandfather. Without him, I would never have accomplished what I did. I thought of my parents and my big sisters, who worried constantly during this race. The doubters no longer mattered. I did it. The jungle was over.

Photo credit: Mikkel Beisner

Time to get together at our elite athlete weekend

HOKA athlete Thibat Garrivier runs across the beach

It was a case of sun, sea and all things HOKA ONE ONE last weekend as more than 50 of our elite athletes came together at our annual training camp in Mallorca.

HOKA athletes run across the beach

Our annual HOKA elite athlete weekend is the one opportunity in the year when our athletes from across road, trail and triathlon can come together to learn more about the brand and each other.

HOKA athlete Sam Proctor dives into the pool

Hotel Viva Blue on the north-east coast of the Balearic Island was the choice of venue for the third year in a row as the HOKA family took advantage of familiar trails, good weather and fantastic opportunities to train.

HOKA athletes out on a group run

The weekend kicked off with a group run by the lake, with trail specialist Marie Perrier leading the way alongside HOKA legend Ludo Pommeret and German marathoner Frank Schauer.

HOKA athlete Lucie Lerebourg sprints round the bend

Our athletes learned more about Time To and the inspiring stories behind the people featured, including Sam Holness and Sophie Power. As well as learning about the patented elements that go into every shoe we build, the entire team was introduced to the latest HOKA products and exciting innovations.

HOKA athletes enjoy a drink

New athletes, including triathletes Anne Reischmann, Thomas Davis and Elliot Smales, were exposed to the story behind HOKA ONE ONE. They heard how radical change often comes about in trying to solve a simple problem – and how redesigning a shoe that helps an athlete tackle 100 miles in challenging conditions can actually help all runners perform.

HOKA athletes Manon Genet and Arnaud Guilloux at the athletics track

Breaking out of the classroom – and on to the track. Some of our athletes, including Manon Genet, Arnaud Guilloux and Lucie Lerebourg, headed down to the local track on Saturday afternoon to put in the kilometres before settling down to watch the US Olympic Marathon Trials and HOKA NAZ Elite athlete Aliphine Tuliamuk’s success.

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Teamwork makes the HOKA dream work. It’s Time to Fly.

Photo credit: James Poole

World-class athletes join strongest-ever team

HOKA athlete Carolin Lehrieder runs across the wet ground

Ninety of the best triathletes, trail stars and road runners in Europe join forces with HOKA ONE ONE for the 2020 season.

Our 2020 roster promises to be our strongest yet as we add 14 athletes to the team, including a number of established stars.

Download the full list of 2020 HOKA ONE ONE EMEA athletes

German triathletes Anne Reischmann and Carolin Lehrieder, Dutch favourite Tessa Kortekaas and UK athletes George Goodwin, Elliot Smales and Thomas Davis are all partnering with the brand for the first time in 2020.

HOKA athlete Elliot Smales lifts the finish tape at IM 70.3 Staffordshire

A host of internationally-renowned athletes have also put pen to paper for the year ahead, including 2019 Transvulcania ultra-winner Thibaut Garrivier and UTMB legend Ludovic Pommeret; IRONMAN champions Joe Skipper and Emma Pallant; French triathlon stars Denis Chevrot, Arnaud Guilloux and Kevin Maurel; plus the world-famous Patrik Nilsson.

HOKA athlete Joe Skipper drinks from a water bottle

Triathlon

No fewer than 53 international- and national-class athletes combine to make up our latest triathlon stable. In addition to those listed above, existing athletes that have signed with the brand include 2019 IRONMAN Sweden winner, Boris Stein, Kona finalist, Els Visser, and 2019 IRONMAN Wales winner, Simone Mitchell.

They join current IRONMAN Hamburg title holder, Susie Cheetham, two-time Kona podium finisher, David McNamee, 2019 IRONMAN Barcelona runner-up, Laura Zimmermann, the former IRONMAN 70.3 Nice winner, Manon Genet, and the ever-lasting Eneko Llanos.

HOKA athlete Manon Genet holds a pair of Carbon X to the camera

Young talent

Our triathlon team welcomes up-and-coming Brits, George Goodwin, Elliot Smales and Thomas Davis.

For George, the 2019 IRONMAN 70.3 Staffordshire winner: “I’ve consistently had some of the fastest runs in 70.3 races over the last season and I feel HOKA can help me make more gains in this discipline and when I move up to full distance.

“It will be a bonus to enjoy the extra cushioning when needed and switch to a more stripped back HOKA shoe for faster training sessions.”

HOKA athlete George Goodwin holds up the finish tape

Elliot, who recorded the fastest debut IRONMAN time for a British athlete at Barcelona last year, says: “I’m excited to be signing with a brand that considers the subtle differences between the needs of triathletes and runners, whilst providing great products for both.”

New additions

Another, more established British name will also be officially wearing HOKA for the first time next year.

“You only have to look at the HOKA team roster to see how many high-profile athletes are training and racing in the shoes,” says 2019 IRONMAN Lanzarote winner Nikki Bartlett, who now laces up in HOKA.

HOKA athlete Nikki Bartlett runs in the sun

“I’ve been testing HOKA shoes for about six months now, and the range of choice is incredible,” adds Bartlett, who will also aim to qualify for the 2020 Tokyo Paralympic Games as a Guide, with Alison Peasgood.

Also teaming up with HOKA for the first time is rising German star Anne Reischmann, who, shortly after signing, said: “I’m extremely grateful for the opportunity HOKA gives me as a young triathlete to be part of a team that features so many superstars in our sport!”

HOKA athlete Carolin Lehrieder runs in Lanzarote

Fellow German triathlete Carolin Lehrieder is another new addition to the HOKA team for this year. “I’m proud and excited to join the very accomplished team at HOKA,” says Lehrieder, who took top-spot at IRONMAN Italy last year.

“The variety of shoes the brand offers makes it easy to find the appropriate shoe for everyone’s individual needs. HOKA feels cushioned and comfortable, yet fast and dynamic!”

Current IRONMAN Malaysia champion Tessa Kortekaas is another athlete who will be lacing up in HOKA in 2020.

“I’m proud and happy to be part of the HOKA team and hungry to keep improving on my marathon performance,” says Tessa.

“For sure, 2020 is going to be an exciting year and I will be fully focused on the IRONMAN World Champs in Hawaii. There it’s going to be my #timetofly.”

HOKA athlete Tessa Kortekaas ties up her shoelaces

Trail

We have also bolstered our trail team for 2020, increasing our stable of athletes to 25 off-road runners across EMEA. New members of the team include German athlete Andreas Schindler and ultra-trail specialist Peter van der Zon from the Netherlands.

Schindler and van der Zon join an impressive list of trail athletes who have either re-signed with the brand for 2020 or continued on multi-year deals. Such stars include last year’s TDS winner Audrey Tanguy, former UTMB champ Ludovic Pommeret, French national team runner Nicolas Martin as well as the in-form Thibaut Garrivier, who finished second in the most recent CCC race.

HOKA athlete Thibaut Garrivier crosses the line first at Transvulcania

Ahead of another big year, Garrivier says: “I’m really happy to re-sign with the HOKA family for 2020. My schedule will include some big marathon-distance events earlier on in the year, like Zegama and Mont-Blanc, but I’ll also be taking my learnings from ultra-trail into the Ourea 250km and CCC at UTMB – a perfect way to enjoy the whole HOKA range!”

Road

Featuring athletes who specialise in half marathon, marathon, cross country and track disciplines, our HOKA EMEA road team boasts 11 high-performance stars from the UK, France and Germany.

Spearheaded by the likes of 2:12 marathoner Benjamin Malaty from France and 2:16 marathon runner Frank Schauer from Germany, the HOKA road team incorporates several established road runners who continue to boost the brand’s reputation.

HOKA athlete Andrew Douglas stands with arms folded

One  athlete who continues to do just that is the current Mountain Running World Cup holder, Andrew Douglas, who re-signs for 2020.

“It’s been a real privilege to be supported by HOKA over the past few years, so it was a no-brainer for me to re-sign for 2020,” said the Scottish-based Douglas.

“I’ve been a big fan since I wore my first pair of Cliftons back in 2015, and HOKA have impressed me each time they bring out their innovative new designs and grow their range, which as someone who dabbles in road, cross country, trail as well as my main discipline of mountain running, it’s greatly appreciated to have such a variety to benefit from!”

HOKA athlete Boris Stein holds up the finish tape

Download the full list of 2020 HOKA ONE ONE EMEA athletes

Photo credits: James MitchellPEIGNÉE VERTICALE, Jacky Everaerdt (Activ’Images), Getty, Tyler Shaw and Huw Fairclough

HOKA fans Mark and Hayley conquer the world’s toughest ultra

HOKA fan Mark Whittle close up in the Arctic

The 6633 Arctic Ultra isn’t a race for the faint-hearted. The 380-mile race crosses the line of the Arctic Circle. It is regarded by many as the toughest, coldest, windiest ultra distance footrace on the planet. Three-quarters of people who start the race don’t finish. Mark Whittle and Hayley White are two people that did. The pair from the UK left their bodies and souls out on the course. But it was worth it. Exhausted, they finished joint-fifth on their first and probably only attempt at the race. Find out how Mark and Hayley prepared for the challenge, what went through their minds during the race and the emotion as they crossed the finish line after nine days of running.

What made you want to take on the 6633 Arctic Ultra?

Mark (M): Honestly, I’m not 100% sure why I chose the 6633 Arctic Ultra, but I do know that after many years in the triathlon world I needed a different challenge. I considered doing a double or triple IRONMAN, but even that wasn’t enough. I needed something that really scares me and takes me out of comfort zone, and the 6633 really scared the crap out of me!

Hayley (H): I heard about the 6633 through Jonny, a medic and race organiser of TrailMed. I had barely finished Deadwater and he turned to me and said, ‘I know of a race you would love.’ Barely three weeks after Deadwater, I Googled the 6633 and registered that day.

What is your background in the sport?

(M): I played football and rugby as a child and on joining the Royal Air Force I played every sport imaginable. In 1999, I did my first triathlon and I was hooked on triathlon and IRONMAN from that point onwards. I’ve completed several IRONMAN triathlons and represented GB at age-group level multiple times.

(H): As a chronic asthmatic from three-years-old, I took part in little to no exercise. I always fancied taking part but it always ended in me keeling over with an attack. It wasn’t until I was 17 yrs old that I joined a gym and took part in my first step class. After six months, I attempted a jog. In 1996, I completed my first marathon in London and I haven’t looked back. I have done multiple marathons, Ultras and an IRONMAN.

Arctic sign

What were the most extreme conditions you faced during the race?

(M): The temperatures dropped to a reported temperature of -32’c about halfway through the race. That was pretty chilly! We got blasted one day with very strong winds, I don’t know the speed, but that day was a head down, grinding kind of day.

(H): The temperatures for sure. It was how quickly you became cold and almost unfunctional with your hands. Once you lose the function of your hands, you’re in dangerous territory. You have to respect the environment.

How did you prepare for the race?

(M): Preparing for a race that has such extremes of temperature is quite difficult in the UK. I didn’t have access to an industrial freezer, so the majority of my training time was fitness and mental training, and practising my systems (sleep, clothing and equipment). I spent a lot of time training. With such a high ‘DNF’ (Did Not Finish) rate for this race, I knew I didn’t want to do something silly and put my race in danger in the early stages of the race.

(H): I’m being totally honest; once I knew I was in, I had a new focus on my training and preparation. I love all the preparation of kit, training programme design, etc. I foolishly thought I would just keep upping my game. Looking into the DNF rate and doing some thorough research after the training weekend in November 2018, it was then that I realised I needed to have way more respect for the extreme conditions. I changed my prep and knew that, while I was confident in my physical fitness and mental strength, nothing was guaranteed.

What kit and equipment did you have and how did you choose it?

(M): With such extremes of temperature, your choice of clothing and equipment is vital. We were lucky that the race director owns an excellent local outdoor shop called Likeys, so we received excellent advice and guidance on the choices available and the pros and cons of all the options. I used the HOKA ONE ONE Speedgoat MID, tested it thoroughly in the UK and it worked really, really well in the Yukon.

(H): The training weekend last November at Brecon Beacons was the perfect opportunity to question and research kit. However, certain brands of kit I always have because I trust and love them. I have worn different models and specifications of HOKA. I have worn them throughout training over the last four years and more specifically for the Sahara (Marathon de Sables). I chose HOKA Speedgoat for the Arctic.

HOKA fan mark Whittle head in hands takes a breather

How did you stay focused during the race?

(M): The mental game was key during the race. With fatigue and lack of sleep, and knowing you had hundreds of miles left to cover, you had to stay focused and just concentrate on the immediate task at hand. Thinking too far ahead was foolish, so breaking it down into smaller chunks was the key.

(H): The mental strength needed for this race is beyond explanation. I have had to dig deep in many ultras but this was one huge emotional rollercoaster.  Preparation is key. Knowing your systems and kit and having good solid physical fitness is a given. You then need to want to cross that finish line come what may.

How did you factor in eating and sleeping?

(M): We decided we would have a break every two hours and stop for 15 minutes to either have some food, a snack or some hot drinks. This worked really well as we could break up the race into smaller chunks and keep focused. For sleep, we just stopped when we needed it, but it was mainly just a quick hour sleep on the ice, then get going again. There were quite tight cut-offs during the race, so we didn’t have the luxury of sleeping lots. In fact, I had 19 hours sleep in 9 days of racing.

(H): During my training I had practised a few different systems of eat and sleep (rest) as I wasn’t confident one system would work. I didn’t want to go with just one either. Mark and I had both done the two hours on, 15 minutes rest approach.  It worked a treat. In hindsight, I would tell anyone training for this to do that too.

What was the biggest challenge you overcame to complete the race?

(M): For me, it wasn’t the tiredness, the hallucinations or the aching muscles. I had stomach issues halfway through the race which really drained me. At that point I thought my whole race might be over.

(H): The extreme cold makes everything so much harder and slower. I couldn’t help thinking how much quicker completing say 20 miles would be if we could run. But you can’t. So I found it incredibly frustrating the time it took to complete the distances.

HOKA fans Mark Whittle and Hayley White take a breather

Did you run the race together and intend to finish together?

(M): Yes and no. We did do the whole race together but it wasn’t pre-planned. Maybe after a day together, we agreed it would be more beneficial if we stayed together – and we were proved correct.

(H): It certainly wasn’t planned that way. But in fact, it worked a treat.  We both had issues that arose during the race and, being together, it was definitely a case of two heads better thinking it through than one!

How important was it to have somebody close by during the race?

(M): Very important! When one of us was struggling, the other one would pull them through. There were so many times when teamwork was the only way we got past a certain obstacle. I have no doubt it would have been a totally different race if we hadn’t been side by side.

(H): Teamwork definitely made the Whittle and White dream work.  I don’t want to think about what might have happened had we not been there for each other.

How did you feel crossing the finish line?

(M): I was very, very pleased, but totally drained. I was expecting it to be quite emotional on crossing the finish line, maybe even a few tears, but it wasn’t like that at all. Perhaps the emotional rollercoaster that we’d been on over the previous nine days had taken all the emotion out of it and we were just getting the job done. Or maybe I was just too damn tired. Don’t get me wrong, it was amazing. There just wasn’t any emotion left to come out.

(H): I had spent so much time mentally visualising crossing that finish line both before the race and during. In fact, doing so during the race pulled me through some very tough times.  I had anticipated a huge emotional finish. However, I think the relief and sheer exhaustion meant I had no emotion left. I had crossed that finish line. Job done.

Do you plan to do it again?

(M): In one word…NO!

(H): No.

Would you recommend the race?

(M): I would, but the bottom line with the 6633 Arctic Ultra is that it gobbles you up and spits you out. The commitment required is massive, you have to go deep, deeper than you thought possible, and if you’re prepared to leave part of your soul out on the ice, then you just might succeed.

(H): I would, but boy do you need to do your homework. You need to be fit and exceptionally mentally strong. You have to prepare in every way with your kit. Know everything inside out and more. Things will go wrong and you need to be able to adapt and quickly.

Where do you go from here having completed the world’s toughest race?

(M): A lot of people are asking, ‘what’s next?’ I guess that’s a normal question when you’ve done something big. My usual response to that is: a rest, spend time with the family and pay off my credit card bills. A few people have suggested some races and crazy adventures, but for right now, I’m happy spending a bit more time at home and letting my body and mind recover a bit.

(H): I don’t know to be honest.  I am just enjoying being back with my family and back to running again. My body and mind needs a rest.

Photo credit: Weronika Murray

HOKA elite athlete training camp in pictures

HOKA athletes running in the sunset

More than 50 of our elite athletes came together last weekend to live, sleep and breathe all things HOKA ONE ONE at our annual training camp in Mallorca.

HOKA athlete Susie Cheetham registers for the weekend

A number of our star-studded athletes from road, trail and triathlon, including Susie Cheetham (pictured above), headed to the Hotel Viva Blue in Muro for an action-packed weekend and chance to meet the rest of the HOKA family.

HOKA athletes training on the trails

The weekend started with a run. How else? Our trail athletes epitomised the “go everywhere, run everything” attitude as they put the Speedgoat 3 through its paces on their Friday morning shake-out run. It was the perfect leg-loosener before spending a couple of hours in the classroom.

HOKA athletes Thibaut Garrivier and Marie Perrier listen intently

Our athletes listened in as they learned the story behind HOKA ONE ONE. They heard how radical change often comes about in trying to solve a simple problem – and how redesigning a shoe that helps an athlete tackle 100 miles in challenging conditions can actually help all runners perform.

HOKA athlete Harry Jones takes a picture of HOKA shoes

We do things differently – as trail athlete Harry Jones discovered. As well as learning about the patented elements that influence every shoe we build, the entire team was introduced to the latest HOKA products and exciting innovations.

HOKA athletes on the beach in Mallorca

Breaking out of the classroom – and reaching for the sky. There was just enough time on Friday afternoon to head down to the beach for a flying group shot to celebrate International Women’s Day and our boundary-breaking HOKA athletes.

HOKA athlete and team manager Julien Chorier smiling at dinner

And it was all smiles throughout the rest of the weekend as our athletes were papped in the latest HOKA products in cool and inspiring locations across the island. One weekend. One team. One HOKA family.

HOKA athlete Emma Pallant running in the Carbon Rocket

Photo credit: PEIGNÉE VERTICALE