HOKA fan Jared running across Belarus in search of family roots

HOKA fan Jared Goldman sits on a step

HOKA fan Jared Goldman will embark on a challenging and personal journey this summer. On 10 August, Jared will start his 230km run across Belarus to learn about himself and the land of his ancestors. Read on to find out more about Jared and how he is is aiming to open doors to his past, present and future.

I grew up in St. Louis, Missouri. My dad is from East St. Louis, which is just over the Mississippi River in Illinois.  We are not really sure why or how his grandparents ended up there. His grandfather was a shoemaker, and his father was a pharmacist.

They were Jewish immigrants. My great-grandfather arrived in America in 1910, bringing his son (my grandfather – pictured below) and wife three years later. From what I understand, this was very normal at the time, with the Russian pogroms and antisemitism on the rise.

Family history

I remember a few Jewish holidays growing up, going to their house and celebrating with them. I can remember the layout of the house, the bedroom, dining room, office. The memories come back the more that I think about it, even as I write this.

HOKA fan Jared's greatgrandfather

I was once given a big bag of silver dollars from them. This is the only thing, that I can remember them giving me, and that I still have to this day. They are so important to me as a family heirloom that I have them locked up in my mother’s safety deposit box at the bank in the United States.

Rebellious youth

My mother converted to Judaism after she married my father. As you can imagine, for my father to marry a gentile must have a been a major family topic. I would say that my mother took on the religion head on. Growing up, she was very active in the Jewish community in St. Louis and is still to this day.

HOKA fan Jared with his family

When I was younger [Jared pictured above with his family], I had to go to Sunday school and Hebrew school and to have a Bar Mitzvah. This is where my rebellion started. I was mean and nasty to my mother, particularly since my parents were divorced, and felt that, even at that age, I wanted to be able to make my own religious choices.  I was never sure that this was the one that I identified with.

Going traveling

I left to go traveling in 1999. One year was my mission, while looking for work to extend the party. I ended up in Berlin, far from where I grew up and far from my parents. This is how I wanted it.

But over the years, I started to forget why I had been angry and went back once a year to visit. I developed a deeper bond with my parents, and a genuine interested in my family history. I started asking more and more questions. Every time I visited, I would ask my dad to show me all his pictures and tell me about what he knew about his family.

HOKA fan Jared sits on the beach

There was always a bit of an unknown as to where my grandfather’s parents were from. The more I looked into it, I discovered they are originally from Belarus.

Finding running

I found running some years ago. It changed my life, it sobered me up and it has taught me a lot about myself. Now I want to use this project to learn more about myself and my family by running through the birth country of my ancestors.

HOKA fan Jared running in Berlin

I want to pay respect to my family by doing something that I feel passionate about and to show them that I am not running away, but that I am running home.

I want to see and get a feel for where they are from. I want to discover Belarus by foot. I hope not to bring closure but to learn more about this land, and to find out more information about my family. I hope it does the opposite to closure. I hope that it opens up new doors to both the past, present and future.

Jared is wearing the Clifton 5. You can follow Jared’s journey this summer on Instagram @jareddanielgoldman and via his website www.jareddanielgoldman.com.

Photo credit: Jared Goldman and Sandra Wickert

HOKA fans Mark and Hayley conquer the world’s toughest ultra

HOKA fan Mark Whittle close up in the Arctic

The 6633 Arctic Ultra isn’t a race for the faint-hearted. The 380-mile race crosses the line of the Arctic Circle. It is regarded by many as the toughest, coldest, windiest ultra distance footrace on the planet. Three-quarters of people who start the race don’t finish. Mark Whittle and Hayley White are two people that did. The pair from the UK left their bodies and souls out on the course. But it was worth it. Exhausted, they finished joint-fifth on their first and probably only attempt at the race. Find out how Mark and Hayley prepared for the challenge, what went through their minds during the race and the emotion as they crossed the finish line after nine days of running.

What made you want to take on the 6633 Arctic Ultra?

Mark (M): Honestly, I’m not 100% sure why I chose the 6633 Arctic Ultra, but I do know that after many years in the triathlon world I needed a different challenge. I considered doing a double or triple IRONMAN, but even that wasn’t enough. I needed something that really scares me and takes me out of comfort zone, and the 6633 really scared the crap out of me!

Hayley (H): I heard about the 6633 through Jonny, a medic and race organiser of TrailMed. I had barely finished Deadwater and he turned to me and said, ‘I know of a race you would love.’ Barely three weeks after Deadwater, I Googled the 6633 and registered that day.

What is your background in the sport?

(M): I played football and rugby as a child and on joining the Royal Air Force I played every sport imaginable. In 1999, I did my first triathlon and I was hooked on triathlon and IRONMAN from that point onwards. I’ve completed several IRONMAN triathlons and represented GB at age-group level multiple times.

(H): As a chronic asthmatic from three-years-old, I took part in little to no exercise. I always fancied taking part but it always ended in me keeling over with an attack. It wasn’t until I was 17 yrs old that I joined a gym and took part in my first step class. After six months, I attempted a jog. In 1996, I completed my first marathon in London and I haven’t looked back. I have done multiple marathons, Ultras and an IRONMAN.

Arctic sign

What were the most extreme conditions you faced during the race?

(M): The temperatures dropped to a reported temperature of -32’c about halfway through the race. That was pretty chilly! We got blasted one day with very strong winds, I don’t know the speed, but that day was a head down, grinding kind of day.

(H): The temperatures for sure. It was how quickly you became cold and almost unfunctional with your hands. Once you lose the function of your hands, you’re in dangerous territory. You have to respect the environment.

How did you prepare for the race?

(M): Preparing for a race that has such extremes of temperature is quite difficult in the UK. I didn’t have access to an industrial freezer, so the majority of my training time was fitness and mental training, and practising my systems (sleep, clothing and equipment). I spent a lot of time training. With such a high ‘DNF’ (Did Not Finish) rate for this race, I knew I didn’t want to do something silly and put my race in danger in the early stages of the race.

(H): I’m being totally honest; once I knew I was in, I had a new focus on my training and preparation. I love all the preparation of kit, training programme design, etc. I foolishly thought I would just keep upping my game. Looking into the DNF rate and doing some thorough research after the training weekend in November 2018, it was then that I realised I needed to have way more respect for the extreme conditions. I changed my prep and knew that, while I was confident in my physical fitness and mental strength, nothing was guaranteed.

What kit and equipment did you have and how did you choose it?

(M): With such extremes of temperature, your choice of clothing and equipment is vital. We were lucky that the race director owns an excellent local outdoor shop called Likeys, so we received excellent advice and guidance on the choices available and the pros and cons of all the options. I used the HOKA ONE ONE Speedgoat MID, tested it thoroughly in the UK and it worked really, really well in the Yukon.

(H): The training weekend last November at Brecon Beacons was the perfect opportunity to question and research kit. However, certain brands of kit I always have because I trust and love them. I have worn different models and specifications of HOKA. I have worn them throughout training over the last four years and more specifically for the Sahara (Marathon de Sables). I chose HOKA Speedgoat for the Arctic.

HOKA fan mark Whittle head in hands takes a breather

How did you stay focused during the race?

(M): The mental game was key during the race. With fatigue and lack of sleep, and knowing you had hundreds of miles left to cover, you had to stay focused and just concentrate on the immediate task at hand. Thinking too far ahead was foolish, so breaking it down into smaller chunks was the key.

(H): The mental strength needed for this race is beyond explanation. I have had to dig deep in many ultras but this was one huge emotional rollercoaster.  Preparation is key. Knowing your systems and kit and having good solid physical fitness is a given. You then need to want to cross that finish line come what may.

How did you factor in eating and sleeping?

(M): We decided we would have a break every two hours and stop for 15 minutes to either have some food, a snack or some hot drinks. This worked really well as we could break up the race into smaller chunks and keep focused. For sleep, we just stopped when we needed it, but it was mainly just a quick hour sleep on the ice, then get going again. There were quite tight cut-offs during the race, so we didn’t have the luxury of sleeping lots. In fact, I had 19 hours sleep in 9 days of racing.

(H): During my training I had practised a few different systems of eat and sleep (rest) as I wasn’t confident one system would work. I didn’t want to go with just one either. Mark and I had both done the two hours on, 15 minutes rest approach.  It worked a treat. In hindsight, I would tell anyone training for this to do that too.

What was the biggest challenge you overcame to complete the race?

(M): For me, it wasn’t the tiredness, the hallucinations or the aching muscles. I had stomach issues halfway through the race which really drained me. At that point I thought my whole race might be over.

(H): The extreme cold makes everything so much harder and slower. I couldn’t help thinking how much quicker completing say 20 miles would be if we could run. But you can’t. So I found it incredibly frustrating the time it took to complete the distances.

HOKA fans Mark Whittle and Hayley White take a breather

Did you run the race together and intend to finish together?

(M): Yes and no. We did do the whole race together but it wasn’t pre-planned. Maybe after a day together, we agreed it would be more beneficial if we stayed together – and we were proved correct.

(H): It certainly wasn’t planned that way. But in fact, it worked a treat.  We both had issues that arose during the race and, being together, it was definitely a case of two heads better thinking it through than one!

How important was it to have somebody close by during the race?

(M): Very important! When one of us was struggling, the other one would pull them through. There were so many times when teamwork was the only way we got past a certain obstacle. I have no doubt it would have been a totally different race if we hadn’t been side by side.

(H): Teamwork definitely made the Whittle and White dream work.  I don’t want to think about what might have happened had we not been there for each other.

How did you feel crossing the finish line?

(M): I was very, very pleased, but totally drained. I was expecting it to be quite emotional on crossing the finish line, maybe even a few tears, but it wasn’t like that at all. Perhaps the emotional rollercoaster that we’d been on over the previous nine days had taken all the emotion out of it and we were just getting the job done. Or maybe I was just too damn tired. Don’t get me wrong, it was amazing. There just wasn’t any emotion left to come out.

(H): I had spent so much time mentally visualising crossing that finish line both before the race and during. In fact, doing so during the race pulled me through some very tough times.  I had anticipated a huge emotional finish. However, I think the relief and sheer exhaustion meant I had no emotion left. I had crossed that finish line. Job done.

Do you plan to do it again?

(M): In one word…NO!

(H): No.

Would you recommend the race?

(M): I would, but the bottom line with the 6633 Arctic Ultra is that it gobbles you up and spits you out. The commitment required is massive, you have to go deep, deeper than you thought possible, and if you’re prepared to leave part of your soul out on the ice, then you just might succeed.

(H): I would, but boy do you need to do your homework. You need to be fit and exceptionally mentally strong. You have to prepare in every way with your kit. Know everything inside out and more. Things will go wrong and you need to be able to adapt and quickly.

Where do you go from here having completed the world’s toughest race?

(M): A lot of people are asking, ‘what’s next?’ I guess that’s a normal question when you’ve done something big. My usual response to that is: a rest, spend time with the family and pay off my credit card bills. A few people have suggested some races and crazy adventures, but for right now, I’m happy spending a bit more time at home and letting my body and mind recover a bit.

(H): I don’t know to be honest.  I am just enjoying being back with my family and back to running again. My body and mind needs a rest.

Photo credit: Weronika Murray

Quickfire questions for a Guinness World Record holder

HOKA athlete Bjorn Tore Tavanger celebrates his world record

Bjørn Tore Tavanger set the Guinness World Record last year for the longest distance run on a treadmill in 24 hours by a man. But what made him take on the challenge? What went through his mind during the run? And who was his favourite celebrity guest runner? Read on to discover more about the Norwegian distance-runner. 

HOKA athlete Bjorn Tore Tavanger celebrates on the treadmill

What inspired you to take on the 24-hour treadmill challenge?

I organised the attempt together with my family at Aktiv365 and my local newspaper, Bergens Avisen (BA). BA streamed the event for the whole 24 hours. We had the best treadmill in the world and I had a new celebrity on the treadmill next to mine every hour. The greatest celebrity was Kygo.

I wanted to give it a shot above all because of two things. Firstly, to break the Guinness World Record, of course. And secondly, I wanted to raise money for all the children at Bergen city’s local hospital, Haukeland Sykehus. We raised $12,350 USD in the end. The organisation, Haukelands Venner, distribute the money to the children who need it most, and, knowing that all the money we raised is helping a lot of people who really need it, really inspired me.

How did you prepare for the record attempt?

I train a lot. I run somewhere between 245 and 260 kilometres every week throughout the year. I’m the strongest person mentally, probably the strongest in the world, even if I say so myself. I always run my second running session on my own treadmill at home, which helped for the record attempt. I used the HOKA Napali for training and the record itself. And, of course, I hung yellow post-it notes for two months all over my house telling me that I was going to break the Guinness World Record!

HOKA athlete Bjorn Tore Tavanger runs alongside celebrity on treadmill

What went through your mind while you were running?

Everything and nothing. I was focused on not falling off the treadmill. I just tried to keep one foot in front of the other. I set my treadmill to 11.1 km per hour from the start, and kept that speed for the first 23 hours. I managed to increase the speed for the final hour and ran the last 15 minutes at 13.2 km/hour! It was just awesome having all the celebrities on my side cheering for me too. This offered a welcome distraction.

Can you briefly describe the story of the 24 hours?

Just before the race started, we had the Superman theme blasting out on the loud speakers. When I started to run, we played the song Run by the Swedish band Nomy. After 6 hours and 7 minutes, I fell off the treadmill! I  was talking too much to my friend and the Norwegian rower, Ulrik Wie, while eating Mr Lee, a hot boiled soup with pasta and chicken. Apart from that, it when really well. That’s rock ‘n’ roll. I didn’t hurt myself at all!  I stopped eating the pasta and went over to pizzas!

The most difficult part was between hours 15 and 16 – because I really needed to take a pee! Right after I finished my 16th hour of running, I quickly nipped to the toilet for the first time since I started running. I only had to go to the loo once during the day, and from hours 16 to 18, I knew I was going to crush the Guinness World Record! That was an awesome feeling.

Fans and supporters cheer HOKA athlete Bjorn Tore Tavanger on to his record

What was the atmosphere like?

The crowd and atmosphere was amazing. It really couldn’t have been any better. People were crazy! I had a blast for 24 hours. There was so much support from all the celebrities, me being a circus by myself, family, and all my musician friends – William Hut, Molly Go Go, Subshine – who played pop and rock on the sidelines. Awesomeness!

What does your family think?

All of them still think that this is by far the most amazing thing they have ever witnessed. The atmosphere during the last hour was totally electric. My family and friends were helping out throughout the event and everybody did an amazing job. To have my wife and little girl on the sideline as I finished the job was amazing. There were a lot of happy tears.

HOKA athlete Bjorn Tore Tavanger kisses his wife

And where do you go from here?

I’m going for the gold medal in the World Championships of 24 hours Running in Albi, France from 26-27 October. It’s going to be like 420 people form 75-80 different nations competing. The gold medal is coming home to Norway!

Photo credit: Rune Johansen, Bergens Avisen

HOKA fan Louisa joins Dementia Revolution in London

HOKA fan Louisa Davidson as a child with her grandparents

Louisa Davidson would never have considered herself a natural-born runner. But, after failing to get on with running 10 years ago, Louisa has completed two half marathons in the space of six months and is now training for her first attempt at the full distance in London next month. Read on to find out her story, what makes her a Dementia Revolutionary and why she’s the perfect example of if at first you don’t succeed, try, try again.

My story starts just over 10 years ago. I tried – and failed – to start running in an effort to lose weight, but 5k was my absolute limit and I hated how it made me feel. Running was hard work, extremely sweaty and I ended up with bad shin splints. I desperately wanted to enjoy running but I truly believed that some people were born runners – and I just wasn’t one of them.

Fast forward to 2018, however, and I decided to give running a second chance.

Life-changing decision

My older brother had started ultra-running and I agreed to crew for him at the West Highland Way race. I was just in awe of his running achievements and, in the months leading up to the event, I made what has turned out to be a life-changing decision – I entered my very first half marathon.

HOKA fan Louisa running in the HOKA Arahi 3

In the beginning, the training was very challenging, but quitting was not an option. I quickly found that the fitter I became, the more I enjoyed running, and I started to believe that maybe, just maybe, I could be a runner after all.

By October 2018, I had completed two half marathons and started to believe that a marathon was within my reach. But I needed something to give me that final push to enter.

Becoming a revolutionary

I had heard about the Dementia Revolution through the London Marathon. They are the official charity partner this year and the campaign really struck a chord: my grandpa lived with dementia in his later years. When I found out that my application had been accepted, I felt truly honoured to have been given the opportunity to become a part of the Dementia Revolution, yet absolutely terrified at the huge training task ahead.

HOKA fan Louisa's home town in Scotland

But living on a small Scottish island, I am blessed with beautiful scenery and fresh, sea air. It’s hard not to be inspired. I no longer run to burn calories or lose weight. Running for me offers an escape from day-to-day life, it gives me time to properly appreciate my surroundings. It’s the perfect spot to train for the marathon.

Running in grandpa’s memory

I’ll be running the London Marathon in my grandpa’s memory. I hope that he will be looking down on me and cheering me across the line on the day. Over 1,400 Dementia Revolutionaries are signed up to run in London and the money we raise for Alzheimer’s Research UK and the Alzheimer’s Society will help fund the UK Dementia Research Institute.

HOKA fan Louisa readies herself for the 2019 London Marathon

I hope that we’ll find a cure for dementia in my lifetime and I am so incredibly proud to be a part of the Dementia Revolution this year.

Louisa is running to raise awareness and money for Alzheimer’s Research UK and the Alzheimer’s Society. Alzheimer’s Research UK are the UK’s leading Alzheimer’s research charity aiming to defeat dementia. The Alzheimer’s Society is the UK’s leading dementia support and research charity, there for anyone affected by any form of dementia in England, Wales and Northern Ireland.

You can follow Louisa’s journey on Instagram @lourunslondon and help her towards her £2,500 target by visiting her Virgin Money Giving page.

Breaking down barriers for mental health and wellbeing

HOKA fan Simon Vaisey after his latest marathon in Tunbridge

Simon Vaisey was a happy-go-lucky kind of guy until he started to experience mental health issues during his second term of university. Thanks to the help and support of his family, friends and the charity, Samaritans UK, Simon was able to take a step back, speak up and find his way forwards again. Read on to find out more about his story and why he’s now tackling 50 marathon events in 50 weeks to raise awareness for mental health charities.

“50 marathon events?​ In 50 weeks? Are you mad?”

If I had a pound every time somebody has said that to me over the last year, I’d be a very rich man. But every so often, an idea can come in to your mind that you can’t let go. This has certainly been one of those ideas. It’s an idea I started putting into action on 9 September 2018 – and one that has seen me tick off 20 marathon events since.

“But why 50 marathon events in 50 weeks?” I hear you ask.

HOKA fan Simon Vaisey training in HOKA Clifton 5

Well, before I started this journey, I had run one marathon and three half marathons in my 24-year existence. Now I’m attempting 30 marathons and 20 half marathons in consecutive weeks. I wanted to challenge myself further, set myself a goal that seemed unobtainable, push my body to its limits.

Facing up to the challenge

And it won’t just be about the physical act of running a marathon. Some might think that a long-distance event is predominantly a physical challenge, but as any seasoned runner would know, it is also very much about the mental battles you face along the way.

These long-distance events will see me tackle challenges I would never have dreamed of facing, as well as raise awareness of the value of good mental health and wellbeing for everyone.

HOKA fan Simon after his second marathon event

I hope that by giving this challenge a go, I can help people realise they can break through any barrier they feel might be in their way. ​

Why now?​

Let me take you back to where this all began.

I have always been a happy-go-lucky kind of person, continually positive and pretty laid back. Nothing ever phased me, and life was, for the most part, pretty good to me.​ Fast forward to January 2015, though, and life took a 180-degree turn.

HOKA fan Simon enjoys his birthday

I was beginning my second term at university. Things weren’t going great, factors that were both in and out of my control were the forces of this change. Without family and a secure network around me, my mental health declined rapidly.

Speaking up

At first, I can’t say I really noticed. It was when I went home to visit those closest to me that I realised something wasn’t right. But I carried on as normal as possible, thinking it would blow over. But it didn’t.

I decided to move back home and sit my exams later on in the year, so I could take proper care of my mental health. ​​Through self-care and immeasurable support from my friends and family, I came out the other side.

HOKA fan Simon with his girlfriend

I was fortunate. Through first-hand experience, I can vouch for the number of people who aren’t lucky enough to have such a support network, who don’t seek help, especially boys and men. Whether it’s down to embarrassment or a lack of understanding, people don’t feel like they can speak up.

Raising awareness

However, there are a number of charities, organisations and individuals changing this, using their voices to bring attention to these issues. ​

HOKA fan Simon before his marathon in Gran Canaria

Did you know that 70% of children and adolescents who experience mental health problems are not given appropriate intervention? Through tackling 50 marathon events in 50 weeks, I hope that the awareness and funds I raise can support the provision of a more rigorous support network for young people in our schools, colleges and universities.

The support I received was critical. Now I want to try and give back, so more people can benefit and feel that they can speak up about mental health.

Simon is running to raise awareness for UK mental health charities, Samaritans UK and Mind. Samaritans UK reach out to more than half-a-million people a year through their work in local areas across the UK and Ireland. One area of work that is particularly close to Simon’s heart is called Step by Step, which provides practical support and guidance to help school and college communities prepare for, and recover from, a suspected or attempted suicide. Listen to Simon discussing his challenge on BBC Radio Oxford.

You can follow Simon’s journey on Instagram @simonjamesvrun50 and help him towards his £3,000 target by visiting his Virgin Money Giving page.