How running saved a DJ’s life

HOKA fan and DJ Louisahhh spins the decks in a club

Louisahhh has been touted as techno’s next superstar, but to get there she’s battled addiction and convention. Her story is the latest profile in our Huck x HOKA series, looking at mavericks who found a new perspective through running.

There’s a feeling Louisa Pillott sometimes gets when she plays. When the music sounds right, the crowd is psyched; things are going really well. “You become present,” says the Paris-based American DJ, who is better known as Louisahhh, a moniker her fans chant during her epic sets — like a war cry.

“You’re in your body, and you feel hyper-connected to the world around you. For me, it’s like an epiphany. I suddenly come to and I’m grateful and emotionally moved by the fact that I get to do this.”

Getting into the groove

It’s a sensation she only experiences while performing or running, her other passion in life. It might seem incongruous that one of the world’s most exciting electronic artists is a mad keen runner, but it’s true. It’s also not a stretch to say that if it wasn’t for running, Louisahhh might not be here at all.

Louisahhh started running just over a decade ago after a serious stint in rehab. “I was addicted to cocaine and diagnosed as hypomanic,” she says. “They tried to put me on medication to stabilise me, but I was adamantly opposed to it.”

HOKA fan Louisa out running

Instead, she picked her own path back to health on the dusty trails through the Santa Monica Mountains in California. “It was not a terrible place to start. I would gallop around these beautiful trails with a giant discman listening to CDs. That image seems so archaic. It was only 2006 — I guess I had pretty limited resources back then.”

Louisahhh found running evened out her mood and allowed her sleep properly for the first time in a long while. It also made her feel happy, an emotion she’d never expected to feel again. A heartbreaking thought for anyone. “I came into recovery thinking, ‘This is what I have to do not to die,’” she says. “So to suddenly come into contact with something that I found I loved — that I didn’t need anything to do, all I had to do was get some shoes and get on the road — it was such a relief. It saved my life.”

Going against the grain

She moved to Paris. A great move creatively, as she started working with French techno wunderkind Brodinski and released some seminal tunes, but it was a less fun place to run than the hills behind Malibu. “In LA, I went for epic 25-mile runs without ever crossing my own path. Paris is much harder as I don’t like roads. But there are some parks with tracks and canals where you can run all the way to Amsterdam.”

“To suddenly come into contact with something that I found I loved — that I didn’t need anything to do, all I had to do was get some shoes and get on the road — it was such a relief. It saved my life.” Louisa Pillott

Is running considered unhip in her line of work? “When I moved to Paris I thought that. I was really focused on ultra-marathons and long-distance trail running with people who are in that world and super-nerdy. I was like, ‘I’m sober so I’m not going to your after-party. I’ll feel weird as everybody else will be super-fucked. I’ll be up weeping with joy running while the sun rises instead.”

HOKA fan Louisa stares down the camera

“But in France literally the first group of friends I made, which was seriously lifesaving, were from the Paris Run Club, which is part of the global Bridge The Gap urban running crews. They were a group of creatives, everyone was a producer, or designer, or art director. I was like, ‘Ah this is where the cool kids are. No one told me!’”

Beyond that she also believes running makes her a better DJ. “It definitely does, as I ‘run-test’ all the tracks I listen to. It’s very visceral. If it makes you focus and dig in, then it’s going to really work on a dance floor. If I want to turn it off, it would be the same on the dance floor.”

“Running has made me realise that suffering is okay. Being uncomfortable won’t kill you. The trick is to gracefully accept that you’re uncomfortable — and keep moving.” Louisa Pillott

But the benefits for her head are bigger than just helping her perform well. She says, “Running has made me realise that suffering is okay. Being uncomfortable won’t kill you. If you’re having a down point in your career, or relationship, or if you’re suffering from anxiety or depression, it’s okay, it’s part of being human. Resisting it is not helpful. The trick is to gracefully accept that you’re uncomfortable — and keep moving.”

Huck is a youth culture channel. It celebrates and explores independent culture — people and movements that paddle against the flow. Find out more about HUCK.

Learn more about the innovative Clifton trainers Louisahhh wears.

Running away from the rat race and ending up in a photo-finish

HOKA athlete Amandine Ferrato celebrates at the end of a race

Amandine Ferrato gave up competitive running to travel the world. She found a new outlook that led to a national team spot — and thrilling results. Her journey is the latest in our Huck x HOKA series, looking at mavericks who found a new perspective through running.

Trail running is nothing like the 100m sprint. There is no swagger at the start, no golden spikes, and no agonising wait while the judges deliberate over the outcome of a super-tight photo finish. Razor-thin wins are not the norm at all. In fact, it wouldn’t be unusual for several minutes to pass between the runner who finished first, arms aloft, and the guy, or girl, who came in second.

Except one sunny day in June this year, the opposite of that became true. And the crowds lining the route into the tiny village of Badia Prataglia in Italy were treated to a finish so dramatic, it wouldn’t have looked out of place in a packed Olympic stadium. The race, which also happened to be the World Trail Running Championships, saw Amandine Ferrato of France finish just three seconds behind her compatriot Adeline Roche.

Changing mindset

A crazy-small margin given they’d been racing for five hours, over 50 kilometres, through the brutally steep forest mountain trails that characterise this northern Tuscan backwater. But what was even more surprising than the theatrical finish was the fact Amandine hadn’t actually wanted to win.

To understand why, we need to zoom out from the race and rewind back to the beginning. Amandine wasn’t a particularly sporty kid. She liked phys-ed at school but did nothing beyond that. Hot-housed by competitive, athletics-loving parents she was not. “Kids today do everything,” she says. “They do all kinds of sport when they’re young, but it wasn’t like that then in my village. It just wasn’t something people did.”

HOKA athlete Amandine Ferrato stands in her house overlooking the mountains

Still at 20, when she finished her studies and had more time, she decided to give running a go and found she liked it — a lot. She even joined up with a club and coach and entered road races and 10km events. But she soon grew tired of it all. Amandine got sick of the relentless pacing and focus on times. She did some mountain biking, but then decided to go travelling, embarking on a 10-month trip through Central America, Asia and Australia that would radically change her mindset and shape her worldview.

“It definitely changed my state of mind; my way of viewing the world,” she says. “I was living like a local, consuming less, being in touch with nature. When I came back to France, I felt stifled by consumerism. I wanted to live more simply.”

Finding calm and simplicity

She stayed with a friend who lived near a hill, which loomed large in her imagination, so she started running up it. “I got a lot of pleasure doing that,” she says, “I liked the contact with nature; the calmness and simplicity of it. It helped me find myself and wake up to what I wanted to do next.”

Some friends entered her in a trail running event, and even though she had no kit and her “trainers were terrible,” she surprised herself by winning. She got a cash prize, which enabled her to buy some decent trail running shoes. “I kept them very preciously,” she says, “like a collector.”

“I got a lot of pleasure running up the hill. I liked the contact with nature; the calmness and simplicity of it. It helped me find myself and wake up to what I wanted to do next.” Amandine Ferrato

After that “the current kind of took me along.” She did some more races and this year, she found herself in the French team ahead of the World Championships. Amandine became good friends with her teammates, and was especially close to Adeline Roche, the runner who would finish just ahead of her in Badia Prataglia.

HOKA athlete Amandine Ferrato runs downhill through the forest

During the race, Adeline lead from the start with a small group of other runners, while Amandine was comfortably placed in the group behind them. Yet by the halfway-point Amandine had moved up to second position behind Adeline, who by now was two minutes ahead. Then the leader had some stomach problems so Amandine caught up, and the two of them ran the end of the race together, neck and neck.

Friendship comes first

Amandine appeared to have a chance to go ahead and win the race but she didn’t take it, then Adeline sprinted for the line and won by three seconds. “It’s very rare to have as close a finish as that,” says Amandine. “We were together the two of us. We hadn’t prepared for it to be like that. I had a conflict in my head: I couldn’t pass her, out of respect for our friendship and the race. I thought we’d cross the line hand in hand.”

“To share the podium with Adeline was special. I might not do it again in the future, but at that moment I was very much in the moment, and reacting with my heart.” Amandine Ferrato

But Amandine has no regrets about the way things turned out. In fact, in the video of the finish she looks even more elated with her second position than Adeline was coming first. “I am very much an emotional person,” she says. “I feel it in my heart, where as she is much more rational and down to earth.”

“She is from a road running culture, with times in her head, and I’m more from a culture of trail running and nature. I have no regrets about not winning. To share (the podium) with her was one of the special things about that day. I might not do it again in the future, but at that moment I was very much in the moment, and reacting with my heart.”

Huck is a youth culture channel. It celebrates and explores independent culture — people and movements that paddle against the flow. Find out more about HUCK.

Check out the FAST, TOUGH TRAIL RUNNING SPEEDGOAT SHOES Amandine wears.

Keeping on running — even when all hope seems lost

HOKA athlete Ludovic Pommeret celebrates his 2016 UTMB win

You might not have heard of Ludo Pommeret, but he is the Usain Bolt, the Lionel Messi, the Lebron James, of Ultra-Trail running. His story of a seemingly impossible comeback is the latest in our Huck x HOKA series, looking at mavericks who found a new perspective through running.

Imagine entering a race that will require you to run an entire earth day and night — if you’re exceptional that is. It will take far longer than a day if you’re not. Imagine running in a race over a distance greater than four marathons, across the Alps, Europe’s highest and most punishing mountain range.

Now picture puking your guts out by the side of a trail less than a third of the way into the race, and looking so pale and broken, that, as they pass you, all your friends and fellow competitors will suppose you’re about to drop out and seek urgent medical attention. But you don’t. Somehow you don’t.

The next time they notice you, you’re standing at the very top of the podium.

Scaling new heights

Growing up in the French Alps, Ludo Pommeret was unsurprisingly drawn to winter sports. He loved skiing and snowboarding. And windsurfing in the summer. He loved sports with stoke and adrenaline; running seemed achingly dull in comparison. “When I was younger, I thought it was not very interesting to run,” he says. “I thought runners were boring.”

Ludo was really good at snowboarding, especially big mountain freeriding and soon found he was picking up sponsors and doing shoots for brands. But as the stakes got higher, his interest in the inherent dangers of riding in the backcountry began to wane. “When you reach a certain level, the descents start to be quite dangerous,” he says. “And you are jumping more and more, from higher and higher points… When I got older I started to think more about the danger. It became different.”

HOKA athlete Ludovic Pommeret runs through mountainous terrain

He was hungry for a new challenge. A less risky way to feel the same buzz he’d got from charging down mountains. He certainly didn’t expect it to come from running, but when his brother-in-law suggested he enter a small race close to his village, he decided to give it a go.

“It was good. My brother-in-law and a few friends entered. They all did athletics and cross-country regularly, but I finished in front of them, so they were surprised,” he laughs. “I was too.”

Laying the foundations

At the beginning he didn’t think running was something he could be good at. “I entered another race. This one started in my village so I thought, ‘Why not?’ It was a very long race — 106 km in total, with lots of elevation — though you could do it as a walker. But it was too difficult, the doctors stopped me after 60 km, as my blood pressure was too low.”

Did he not want to steer clear of long races after that? “No, I thought maybe I just have to prepare for such a race. But the next year, I couldn’t finish either.” Then in 2003, that race stopped and the Ultra Trail Du Mont Blanc, or UTMB, began. It’s since become a world-famous event, often cited as the “Tour de France” of trail running. Ludo entered in 2004 but dropped out again, this time scuppered by tendonitis.

“Then I stopped long races. I decided to start doing smaller ones, to build up slowly.” It worked. Ludo was no longer getting injured and he started winning races. “That was the beginning of my running,” he says.

HOKA athlete Ludovic Pommeret celebrates crossing the line

To his surprise, he started to experience that same passion and thrill that he used to get from snowsports once more but this time he was getting it from bombing down a mountain in his running shoes without a board or set of skis in sight. He loved the gradual anticipation of the climbs and running as fast as he could down the rugged and technical rocky terrain on the other side.

He now wins the races he once couldn’t finish, including last year’s UTMB, where he staged a never-seen-before, epic comeback, going from 50th to finishing 1st. It was this race, which had left him vomiting by the side of the trail seemingly stripped of hope. Yet with seemingly indefatigable spirit, he kept running, through intense summer heat, violent thunderstorms and disorientating darkness, to the most unlikely of victories.

How did Ludo keep going and maintain any semblance of morale when his chances of winning seemed so remote? “These races are so long and so much can happen. You just need to be there at the end and see.”

“Trail running is like life. You know you’ll have a bad moment in the race. Almost all races have a moment that’s difficult and hard to manage. In life, it’s the same, we have good and bad moments. Almost every time you have a bad moment, you’ll have a better moment to come.”

Huck is a youth culture channel. It celebrates and explores independent culture — people and movements that paddle against the flow. Find out more about HUCK.

Learn more about the supportive and technical trail running Mafate Speed shoes Ludo wears.

How a city worker found her calling through a family history of adventure

HOKA athlete Elisabet Barnes runs through the city of London

Elisabet Barnes’ grandfather invented the modern compass, but that didn’t prevent her from feeling lost in life. Her story of reinvention is the latest in our Huck x HOKA series, looking at mavericks who found a new perspective through running.

Finding yourself alone in the middle of a desert at night with not even a mobile phone for company, let alone Google maps for navigation, would leave most of us feeling lost. But for Elisabet Barnes, it was when she finally started to find her way.

Back in London, she’d seemingly had the perfect career as a high-flying management consultant: good money, sweet benefits, strong LinkedIn profile. Yet she felt untethered, struggling to locate an inner compass she so badly needed to point her in the right direction.

“I was working really long hours,” she says. “My only focus was my next promotion. I was a top performer and had a great career path outlined – but I also felt lost. It wasn’t what I was passionate about, I got into it because it was the right thing to do, an expectation.”

Then her father died suddenly. “He just didn’t wake up one day. He was fit and I thought he had another 20 years in him. Nothing prepares you for that. It was really hard.”

Catalyst for change

This, coupled with her mother’s Alzheimer’s diagnosis and her husband getting cancer, triggered a change. “It was the wakeup call I needed. I was just working. Life was passing me by. That was the catalyst for everything.”

She gave up her city job and entered the Marathon de Sables, an epic, but gruelling, race through the Sahara Desert, where midday temperatures clock around 48 degrees Celsius and the apparently endless dunescapes can disorient and mentally torment even the most focused of competitors.

Yet Elisabet loved it. “I just had a great time in the desert,” she says. “I felt free. The landscape is mesmerising. It’s so vast and arid, yet beautiful, and it makes you feel really tiny. You realise how powerful nature is. For the first time in my life I was doing something I was passionate about.”

HOKA athlete Elisabet Barnes runs through the dessert

She liked it so much she entered it again; she’s now run it four times and actually won it twice. Does the piercing temperature not make it an incredibly inhospitable place to run? “The heat can be tough but it’s also pretty cool to observe the effects of it as the ground gets really hot and you can see mirages or heat shimmer on the horizon,” she says.

But then handling harsh environments and framing that experience in a positive way is pretty much in her DNA. Elisabet comes from a family with world-class orienteering credentials, that is the lo-fi art of racing through unfamiliar terrain using a map and a compass. Her uncle, Jan Kjellström, introduced the sport to the UK, while her grandfather, Alvar Kjellström, was also a skilled orienteer and cross-country skier. He invented the modern compass, through his company Silva, to help him fare better at those twin passions.

Rebellious streak

Growing up in Sweden, Elisabet loved ice-skating and cross-country skiing, but as she grew older sport slipped off her radar. “I rebelled quite a lot as a teenager. Rock concerts and partying became more interesting and I fell out of sport and became a bit unfit,” she says.

Then at uni, she started running and quite enjoyed it. But after her studies, she fell into a job in a management consultancy, where the hours were long and she had to travel a lot. Soon running fell by the wayside. “Work really took over,” she says, and she soon found herself living a life which could not have been more different from that of her adventurous forefathers.

But giving up a big money career is a real risk. Did she worry she’d regret it? “I’ve taken a lot of risks to get to where I am – I left a stable career and comfortable life for one that’s more uncertain but definitely more interesting. That’s how I want to live my life. Why would I want to make safe choices and arrive safely at death?”

HOKA athlete Elisabet Barnes sits on a stool in a bar

Instead, she revels in running through deserts in the dark. She says, “The nights are spectacular with black star-filled skies and if you’re lucky, a full moon. Running the night stage is a completely unique experience as I am often on my own during those hours. Just me, my head torch and the stars.”

Seeking peace and tranquility

During the days, she is almost hypnotised by the hostility of the desert wilderness. “I am able to draw a lot of energy from the magical environment, like the intense sun and the vast sand dunes that are almost like a sea. It provides a sense of tranquillity, yet has a very powerful energising effect if you let it. I can’t actually explain what happens, but you think the very simple life you lead there. The time for reflection helps you realise things about yourself, good and bad, and act on those.”

“You go back to basics with no shower, no WiFi and no phone. You focus on eating, sleeping, running – and surviving. This makes you see things from a different perspective, and realise what’s important in life. Okay, I never have more than three toenails intact, but I also meet some amazing people and get to travel to the most incredible places on the planet.”

Huck is a youth culture channel. It celebrates and explores independent culture — people and movements that paddle against the flow. Find out more about HUCK.

Check out the fast, tough trail running Speedgoat shoes Elisabet wears.

How running helped Lucy Campbell surf like a pro

HOKA fan Lucy Campbell sits on the table and looks out

With an eye on the 2020 Olympics, surfer Lucy Campbell is hoping her athletic instincts will pay off on a quest for gold. Lucy’s story is the latest in our Huck x HOKA series, looking at mavericks who found a new perspective through running.

When most people go surfing, they don’t have a plan. They’re out there to ride whatever waves come their way; they’re happy go with the flow. Lucy Campbell, however, has a different approach. When she goes surfing, she likes to set challenges for herself.

The 22-year-old pro surfer from Devon, who hopes to qualify for the Olympics in 2020, often tells herself: “I’m not getting out of the water until I’ve done three turns on a wave, or until I’ve done a proper carve where I’ve remembered to put my hand here, or looked back at the whitewater, or whatever.”

Measuring progression

Such a habit is a legacy from Lucy’s days as a competitive runner. She was one of the best young middle distance athletes in the UK until foot injuries forced her to quit. She still runs for fun, but one of the things she misses most about her athletics training was how easy it was to measure progression.

“I miss racing against the clock,” she says. “That feeling of improvement, of pushing yourself, and knowing next time you’re going to be better. With surfing it’s tricky to know if you’re improving.”

HOKA fan Lucy Campbell sits on the beach

Her biggest frustrations with the sport are the vagaries of quantifying good surfing – the way one judge might score a wave as a 10, while another might say it’s an eight – as well as relying on the ever-shifting sea conditions. “There are so many different variables in surfing that are so far from your control,” she says, “With athletics, it was just me, my trainers and the track. Just go for it. I liked that.”

Competitive spirit

Lucy has been running for as long as she can remember. As a child, she used to race her older brothers along the beach after school. “I was always really competitive with them,” she says. “They were quite a bit older, but I still tried as hard as I could to keep up with them. I don’t think I ever really thought about the fact they were boys, I just thought I should be as fast as them.”

“I miss racing against the clock. That feeling of improvement, of pushing yourself, and knowing next time you’re going to be better.” Lucy Campbell

It’s a mentality she’s also brought to her surfing. She joined the local lifesaving club at a young age and when she was around 10, her dad took her out surfing. “I had a swimming hat and goggles on,” she says with a laugh. “He pushed me into waves and I loved it from the start.” But she’s never thought of herself as a female surfer — she just happens to be a woman who surfs.

HOKA fan Lucy Campbell looks into the distance

“Growing up, there weren’t many girls who surfed on the same beach as me. So naturally, I surfed with a lot of boys; my brothers, or the locals boys that surfed. I think that helped push me as well. I just saw them doing things and thought, ‘I want to do that.’ It never occurred to me that I couldn’t.”

Headstrong and determined

Lucy’s self-belief has been key to both her running and surfing success. She once raced in the English Schools’ Athletics Championships with a searing pain in her foot – one so strong that she almost passed out. But she kept running to the end, telling herself it was only a few minutes to get through. After the race, she found out she’d been racing with a broken foot.

“Thank goodness there was something really wrong and it wasn’t just me!” she says now, adding: “But even if they’d said I couldn’t race, I probably would have done anyway.”

HOKA fan Lucy Campbell out running in the HOKA Fly Mach

Being headstrong has helped with her surfing many times too. Like the time in Bryon Bay when she got stuck in a narrow channel while a big set rolled in. As the waves smashed her into some rocks, she had to stay calm and keep paddling. Eventually, she made her way to safety.

“I tried as hard as I could to keep up with them. I don’t think I ever really thought about the fact they were boys, I just thought I should be as fast as them.” Lucy Campbell

That dogged determination is an essential trait when you’re trying to be a professional surfer and you hail from Devon, rather than Hawaii, California or Australia. Instead of perfecting your moves in consistent warm-water waves under sunny skies, you’re faced with a frigid-cold wind-blown mess and trying to manoeuvre in a thick wetsuit and hood rather than a bikini or board shorts.

“It’s definitely a lot harder here as we haven’t got the same wave quality as a lot of other countries,” she says. “If the waves are good, I’ll be in for five or six hours a day. But even if they’re not good, I’ll still get in and give it a go.”

Huck is a youth culture channel. It celebrates and explores independent culture — people and movements that paddle against the flow. Find out more about HUCK.

Learn more about the FLY MACH TRAINERS Lucy wears.