Running away from the rat race and ending up in a photo-finish

HOKA athlete Amandine Ferrato celebrates at the end of a race

Amandine Ferrato gave up competitive running to travel the world. She found a new outlook that led to a national team spot — and thrilling results. Her journey is the latest in our Huck x HOKA series, looking at mavericks who found a new perspective through running.

Trail running is nothing like the 100m sprint. There is no swagger at the start, no golden spikes, and no agonising wait while the judges deliberate over the outcome of a super-tight photo finish. Razor-thin wins are not the norm at all. In fact, it wouldn’t be unusual for several minutes to pass between the runner who finished first, arms aloft, and the guy, or girl, who came in second.

Except one sunny day in June this year, the opposite of that became true. And the crowds lining the route into the tiny village of Badia Prataglia in Italy were treated to a finish so dramatic, it wouldn’t have looked out of place in a packed Olympic stadium. The race, which also happened to be the World Trail Running Championships, saw Amandine Ferrato of France finish just three seconds behind her compatriot Adeline Roche.

Changing mindset

A crazy-small margin given they’d been racing for five hours, over 50 kilometres, through the brutally steep forest mountain trails that characterise this northern Tuscan backwater. But what was even more surprising than the theatrical finish was the fact Amandine hadn’t actually wanted to win.

To understand why, we need to zoom out from the race and rewind back to the beginning. Amandine wasn’t a particularly sporty kid. She liked phys-ed at school but did nothing beyond that. Hot-housed by competitive, athletics-loving parents she was not. “Kids today do everything,” she says. “They do all kinds of sport when they’re young, but it wasn’t like that then in my village. It just wasn’t something people did.”

HOKA athlete Amandine Ferrato stands in her house overlooking the mountains

Still at 20, when she finished her studies and had more time, she decided to give running a go and found she liked it — a lot. She even joined up with a club and coach and entered road races and 10km events. But she soon grew tired of it all. Amandine got sick of the relentless pacing and focus on times. She did some mountain biking, but then decided to go travelling, embarking on a 10-month trip through Central America, Asia and Australia that would radically change her mindset and shape her worldview.

“It definitely changed my state of mind; my way of viewing the world,” she says. “I was living like a local, consuming less, being in touch with nature. When I came back to France, I felt stifled by consumerism. I wanted to live more simply.”

Finding calm and simplicity

She stayed with a friend who lived near a hill, which loomed large in her imagination, so she started running up it. “I got a lot of pleasure doing that,” she says, “I liked the contact with nature; the calmness and simplicity of it. It helped me find myself and wake up to what I wanted to do next.”

Some friends entered her in a trail running event, and even though she had no kit and her “trainers were terrible,” she surprised herself by winning. She got a cash prize, which enabled her to buy some decent trail running shoes. “I kept them very preciously,” she says, “like a collector.”

“I got a lot of pleasure running up the hill. I liked the contact with nature; the calmness and simplicity of it. It helped me find myself and wake up to what I wanted to do next.” Amandine Ferrato

After that “the current kind of took me along.” She did some more races and this year, she found herself in the French team ahead of the World Championships. Amandine became good friends with her teammates, and was especially close to Adeline Roche, the runner who would finish just ahead of her in Badia Prataglia.

HOKA athlete Amandine Ferrato runs downhill through the forest

During the race, Adeline lead from the start with a small group of other runners, while Amandine was comfortably placed in the group behind them. Yet by the halfway-point Amandine had moved up to second position behind Adeline, who by now was two minutes ahead. Then the leader had some stomach problems so Amandine caught up, and the two of them ran the end of the race together, neck and neck.

Friendship comes first

Amandine appeared to have a chance to go ahead and win the race but she didn’t take it, then Adeline sprinted for the line and won by three seconds. “It’s very rare to have as close a finish as that,” says Amandine. “We were together the two of us. We hadn’t prepared for it to be like that. I had a conflict in my head: I couldn’t pass her, out of respect for our friendship and the race. I thought we’d cross the line hand in hand.”

“To share the podium with Adeline was special. I might not do it again in the future, but at that moment I was very much in the moment, and reacting with my heart.” Amandine Ferrato

But Amandine has no regrets about the way things turned out. In fact, in the video of the finish she looks even more elated with her second position than Adeline was coming first. “I am very much an emotional person,” she says. “I feel it in my heart, where as she is much more rational and down to earth.”

“She is from a road running culture, with times in her head, and I’m more from a culture of trail running and nature. I have no regrets about not winning. To share (the podium) with her was one of the special things about that day. I might not do it again in the future, but at that moment I was very much in the moment, and reacting with my heart.”

Huck is a youth culture channel. It celebrates and explores independent culture — people and movements that paddle against the flow. Find out more about HUCK.

Check out the FAST, TOUGH TRAIL RUNNING SPEEDGOAT SHOES Amandine wears.

How running helped Lucy Campbell surf like a pro

HOKA fan Lucy Campbell sits on the table and looks out

With an eye on the 2020 Olympics, surfer Lucy Campbell is hoping her athletic instincts will pay off on a quest for gold. Lucy’s story is the latest in our Huck x HOKA series, looking at mavericks who found a new perspective through running.

When most people go surfing, they don’t have a plan. They’re out there to ride whatever waves come their way; they’re happy go with the flow. Lucy Campbell, however, has a different approach. When she goes surfing, she likes to set challenges for herself.

The 22-year-old pro surfer from Devon, who hopes to qualify for the Olympics in 2020, often tells herself: “I’m not getting out of the water until I’ve done three turns on a wave, or until I’ve done a proper carve where I’ve remembered to put my hand here, or looked back at the whitewater, or whatever.”

Measuring progression

Such a habit is a legacy from Lucy’s days as a competitive runner. She was one of the best young middle distance athletes in the UK until foot injuries forced her to quit. She still runs for fun, but one of the things she misses most about her athletics training was how easy it was to measure progression.

“I miss racing against the clock,” she says. “That feeling of improvement, of pushing yourself, and knowing next time you’re going to be better. With surfing it’s tricky to know if you’re improving.”

HOKA fan Lucy Campbell sits on the beach

Her biggest frustrations with the sport are the vagaries of quantifying good surfing – the way one judge might score a wave as a 10, while another might say it’s an eight – as well as relying on the ever-shifting sea conditions. “There are so many different variables in surfing that are so far from your control,” she says, “With athletics, it was just me, my trainers and the track. Just go for it. I liked that.”

Competitive spirit

Lucy has been running for as long as she can remember. As a child, she used to race her older brothers along the beach after school. “I was always really competitive with them,” she says. “They were quite a bit older, but I still tried as hard as I could to keep up with them. I don’t think I ever really thought about the fact they were boys, I just thought I should be as fast as them.”

“I miss racing against the clock. That feeling of improvement, of pushing yourself, and knowing next time you’re going to be better.” Lucy Campbell

It’s a mentality she’s also brought to her surfing. She joined the local lifesaving club at a young age and when she was around 10, her dad took her out surfing. “I had a swimming hat and goggles on,” she says with a laugh. “He pushed me into waves and I loved it from the start.” But she’s never thought of herself as a female surfer — she just happens to be a woman who surfs.

HOKA fan Lucy Campbell looks into the distance

“Growing up, there weren’t many girls who surfed on the same beach as me. So naturally, I surfed with a lot of boys; my brothers, or the locals boys that surfed. I think that helped push me as well. I just saw them doing things and thought, ‘I want to do that.’ It never occurred to me that I couldn’t.”

Headstrong and determined

Lucy’s self-belief has been key to both her running and surfing success. She once raced in the English Schools’ Athletics Championships with a searing pain in her foot – one so strong that she almost passed out. But she kept running to the end, telling herself it was only a few minutes to get through. After the race, she found out she’d been racing with a broken foot.

“Thank goodness there was something really wrong and it wasn’t just me!” she says now, adding: “But even if they’d said I couldn’t race, I probably would have done anyway.”

HOKA fan Lucy Campbell out running in the HOKA Fly Mach

Being headstrong has helped with her surfing many times too. Like the time in Bryon Bay when she got stuck in a narrow channel while a big set rolled in. As the waves smashed her into some rocks, she had to stay calm and keep paddling. Eventually, she made her way to safety.

“I tried as hard as I could to keep up with them. I don’t think I ever really thought about the fact they were boys, I just thought I should be as fast as them.” Lucy Campbell

That dogged determination is an essential trait when you’re trying to be a professional surfer and you hail from Devon, rather than Hawaii, California or Australia. Instead of perfecting your moves in consistent warm-water waves under sunny skies, you’re faced with a frigid-cold wind-blown mess and trying to manoeuvre in a thick wetsuit and hood rather than a bikini or board shorts.

“It’s definitely a lot harder here as we haven’t got the same wave quality as a lot of other countries,” she says. “If the waves are good, I’ll be in for five or six hours a day. But even if they’re not good, I’ll still get in and give it a go.”

Huck is a youth culture channel. It celebrates and explores independent culture — people and movements that paddle against the flow. Find out more about HUCK.

Learn more about the FLY MACH TRAINERS Lucy wears.